Sign up for Johnson Controls' Free Webinar: Optimizing Lifecycle Value Webinar-- It’s one thing to invent a better, more sustainable building material. It’s another to get builders, dealers, and contractors to adopt it. Modern Mill has done both. In this episode, Josh talks with Chandler Delinks, the company’s Sales Director and employee number one, about how Modern Mill set up shop in Mississippi to upcycle rice hulls into Acre, a high-performance material now used for trim, siding, cladding, cabinetry, and more. Chandler shares how the company brought a lower-carbon alternative into one of the most change-resistant industries in the economy: earning credibility with contractors, building out distribution region by region, and helping a material made from waste earn its place on jobsites.  Show NotesGuest: Chandler Delinks, Sales DirectorCompany: Modern MillFor more low-carbon innovations now scaling—and the playbooks driving their market adoption—subscribe to the podcast plus our:* Weekly Newsletter* Climate Adoption Playbook* Supercool on Instagram * Supercool on LinkedIn