<p>This is the story behind all the IPO headlines.</p><p><br></p><p> In this episode of <em>Minus One</em>, Vidit Aatrey talks to Prateek Mehta about the high-conviction journey of building Meesho — from early uncertainty and brutal trade-offs to cracking scale in one of the hardest consumer markets in the world. </p><p><br></p><p>We talk about why most startups fail to truly understand India, what Meesho got right (after getting a lot wrong), and the long game required to build something that actually lasts.</p><p><br></p><p>This is the builder’s story — about patience, lifelong learning, and designing for realities…not fantasies.</p><p><br></p><p>Connect with us here:</p><p>1. Prateek Mehta: <a href="https://x.com/prateekmehta42" rel="noopener noreferrer">https://x.com/prateekmehta4</a></p><p>2.South Park Commons –<a href="https://www.linkedin.com/company/southparkcommons" rel="noopener noreferrer"> https://www.linkedin.com/company/southparkcommons</a></p>