Every product you order online passes through a warehouse. Someone decided how that warehouse runs. Dematic builds the systems that make it happen, and when you're operating at that scale, the difference between the right hire and the wrong one isn't just an HR problem — it's a business problem. Jenny Ferrell knows this better than most. She started her career recruiting engineers for a small, privately held firm in Phoenix, competing for talent against companies with bigger brands, bigger budgets, and bigger offices. She figured out how to find the right person for a business that couldn't afford to get it wrong, and that ability followed her all the way to Senior VP of HR at one of the world's leading supply chain automation companies. Today, she shares the framework she uses to turn talent acquisition from a transactional function into a strategic driver of business results and the hard lesson she learned when she skipped the process and went straight to the solution. You'll also hear:  Why recruiting stops being strategic the moment you "throw it over the wall"  How Dematic interviews candidates who've already rehearsed every answer The two things Dematic's CEO actually wants to measure in HR right now  Why hiring for an A-player résumé can be the most expensive mistake you make  Connect with Jenny: https://www.linkedin.com/in/jennifer-ferrell-53b832a5 Learn more about Dematic: www.dematic.com Connect with us: 💻 All Episodes: TalentAllStars.com 💼 LinkedIn: https://www.linkedin.com/company/ziprecruiter/ 💼 Dave’s LinkedIn: https://www.linkedin.com/in/davetravers/ 📸 Instagram: https://www.instagram.com/ziprecruiter 🎵TikTok: https://www.tiktok.com/@ziprecruiter   Enjoyed this episode? We’d be grateful for a rating or review on your favorite podcast app.