You finally get the thing you wanted… and somehow, it still doesn't feel like enough. The new gym set. The hoodie. The car. The house. The "this is gonna change everything" purchase. For a moment, it does feel exciting. And then… it fades. And suddenly, you're onto the next thing. So what's actually going on? This week on The LIV Lab, I sit down with John Lanza, author of The Art of Allowance and creator of Money Mammals, to talk about money, but not in the way you're used to. Not just budgets or investing. But the feeling behind it all. Because money is more than math. It's emotional and psychological. This episode is part mindset shift, part practical tools, and part "wait… why do I do that?" In this episode, we explore: • Why buying things doesn't lead to lasting happiness • The difference between wanting something and actually valuing it • Why money is more emotional than logical (yes, even for you) • The 3 core habits: saving, spending, and investing, simplified • How to stop impulsive spending (without guilt) • The concept of "paying your future self" • What financial independence actually means (and why it looks different for everyone) • Why there is no "perfect" career path, and why that's okay The LIV Call to Action Learn: Start noticing your patterns. The next time you want to buy something, pause and ask: Do I actually want this… or do I want how I think it will make me feel? Innovate: Create a system that works for you. A one-week waiting rule, a spending cap, or even just a quick "check-in" before purchases. Build a little friction. Venture: Make one intentional money decision this week. Skip one impulse buy, or choose something that truly adds value to your life. 📩 Share your week's LIV! Email me at [email protected] Learn more about John Lanza at johnlanza.com and themoneymammals.com Check out his must-read book: The Art of Allowance