<p>‫چطور می‌تونیم با کشف و درک یک مفهوم اساسی گم‌شده در طراحی و تولید محصول، به رشد بیزنس کمک کنیم و به یک طراح اثرگذار تبدیل بشیم؟ </p> <p>How can uncovering the critical missing piece in product design lead to business success and elevate your design influence?</p> <p><br></p> <p>------------</p> <p><strong>About Product Block</strong></p> <p>‫‫چطور می‌تونیم یه محصول موفق تولید کنیم؟ اینجا یاد می‌گیرین که به عنوان طراح محصول، مدیر محصول، پژوهشگر تجربه کاربری، کارآفرین، یا هر نقشی در توسعه محصول، چطور می‌تونین در مسیر شغلیتون رشد کنید و نقش اثرگذاری در ساخت و رشد یک کسب‌وکار داشته باشین. احسان رحیمی، مدیر و مربی طراحی محصول با سال‌ها تجربهٔ کار در شرکت‌های موفق ایرانی مثل دیوار، دیجیکالا و اسنپ، در این پادکست میزبان شماست.</p> <p>How can we build and grow a successful product? Whether you’re a UX Designer, Product Manager, UX Researcher, Entrepreneur, or anyone involved in product development, learn how to achieve your career goals and grow your business. Join your host, Ehsan Rahimi, a Design Leader and Mentor with years of experience at top Iranian tech companies like Divar, Digikala, Snapp, and more.</p> <p><br></p> <p><strong>Contact &amp; Social</strong></p> <p>LinkedIn: <a href="https://linkedin.com/in/ehsanrahimi">⁠https://linkedin.com/in/ehsanrahimi⁠</a></p> <p>Instagram: <a href="https://www.instagram.com/productblock">⁠https://www.instagram.com/productblock⁠</a></p> <p>Telegram: <a href="https://t.me/productblock">⁠https://t.me/productblock⁠</a></p> <p>ADPList: <a href="https://adplist.org/mentors/ehsan-rahimi" target="_blank" rel="noopener noreferer">https://adplist.org/mentors/ehsan-rahimi</a></p> <p><br></p> <p>------------</p> <p><strong>Topics &amp; Chapters</strong></p> <p>(00:00) Who Is A Good Product Designer? | طراح محصول خوب کیه؟</p> <p>(01:36) User-Centered, Data-Driven, and Business-Oriented Design | طراحی کاربرمحور، داده‌محور و بیزنس‌محور</p> <p>(06:40) Strategic Thinking and Growth Mindset | تفکر استراتژیک و نگرش رشد</p> <p>(13:00) The Risks of Hiding and Revealing the Topic | ریسک پنهان و آشکار کردن موضوع</p> <p>(22:49) User Behavior, Fogg Behavioral Model, and Behavioral Science | رفتار کاربر، مدل رفتاری فاگ و علوم رفتاری</p> <p>(27:45) Behavioral Design and Other Frameworks | طراحی رفتاری و فریم‌ورک‌های دیگر</p> <p>(32:50) Data Awareness and Tools for Analyzing and Changing User Behavior | داده‌آگاهی و ابزارهای تحلیل و تغییر رفتار کاربر</p> <p><br></p> <p>------------</p> <p><strong>Resources</strong></p> <p><strong>Books Referenced</strong></p> <p>— Nudge: Improving Decisions About Health, Wealth, and Happiness by Cass R. Sunstein, Richard H. Thaler <a href="https://a.co/d/dYvp2Q8">⁠https://a.co/d/dYvp2Q8⁠</a> | <a href="https://fidibo.com/book/79369-کتاب-سقلمه">⁠https://fidibo.com/book/79369-کتاب-سقلمه⁠</a></p> <p>— Thinking, Fast and Slow by Daniel Kahneman <a href="https://a.co/d/5COJYXh">⁠https://a.co/d/5COJYXh⁠</a> | <a href="https://fidibo.com/book/130857-تفکر-سریع-کند">⁠https://fidibo.com/book/130857-تفکر-سریع-کند⁠</a></p> <p>— Influence: The Psychology of Persuasion by Robert Cialdini <a href="https://a.co/d/fwNhF5P">⁠https://a.co/d/fwNhF5P⁠</a> | <a href="https://fidibo.com/book/81534-میکروبوک-نفوذ">⁠https://fidibo.com/book/81534-میکروبوک-نفوذ⁠</a></p> <p>— Emotional Design: Why We Love (or Hate) Everyday Things by Don Norman <a href="https://a.co/d/7gNQBWb">⁠https://a.co/d/7gNQBWb⁠</a></p> <p>— Hooked: How to Build Habit-Forming Products by Nir Eyal <a href="https://a.co/d/hUV8Tqj">⁠https://a.co/d/hUV8Tqj⁠</a> | <a href="https://fidibo.com/book/65275-کتاب-قلاب">⁠https://fidibo.com/book/65275-کتاب-قلاب</a></p> <p><br></p> <p><strong>Articles</strong></p> <p>— How Behavior Works (Fogg Behavior Model) <a href="https://behaviormodel.org" target="_blank" rel="noreferrer nofollow noopener">https://behaviormodel.org</a></p> <p>— What is User Behavior? <a href="https://www.interaction-design.org/literature/topics/user-behavior" target="_blank" rel="noreferrer nofollow noopener">https://www.interaction-design.org/literature/topics/user-behavior</a></p> <p>— 5 Ways to Use Behavioral Science to Create Better Products <a href="https://www.interaction-design.org/literature/article/5-ways-to-use-behavioral-science-to-create-better-products" target="_blank" rel="noreferrer nofollow noopener">https://www.interaction-design.org/literature/article/5-ways-to-use-behavioral-science-to-create-better-products</a></p> <p>— What is Persuasive Design? <a href="https://www.interaction-design.org/literature/topics/persuasive-design" target="_blank" rel="noreferrer nofollow noopener">https://www.interaction-design.org/literature/topics/persuasive-design</a></p> <p>— How to use behavioral design to build better products <a href="https://plan.io/blog/behavioral-design-principles" target="_blank" rel="noreferrer nofollow noopener">https://plan.io/blog/behavioral-design-principles</a></p> <p>— Behavioral science research, written clearly for a practical, applied audience <a href="https://www.coglode.com/cookbook" target="_blank" rel="noreferrer nofollow noopener">https://www.coglode.com/cookbook</a><strong></strong></p> <p><br></p> <p>------------</p> <p><strong>Stream, Download &amp; Listen on </strong><a href="https://open.spotify.com/show/1hm9tbt34dhxcP7EIBAJR0">⁠<strong>Spotify</strong>⁠</a><strong>, </strong><a href="https://podcasts.apple.com/us/podcast/product-block-design-business-career-growth-%D8%A8%D9%84%D9%88%DA%A9-%D9%85%D8%AD%D8%B5%D9%88%D9%84/id1760978639">⁠<strong>Apple Podcasts</strong>⁠</a><strong>, and </strong><a href="https://castbox.fm/channel/id6241133">⁠<strong>Castbox</strong>⁠</a></p> <p><em>Thank you for listening, and happy building!</em></p>