From Overlooked to Fully Booked ®
Niki Hutchison
Recent Episodes
On today's show I chat to sales strategist and sales agency owner, Charlie Day. We delve into the critical role of sales in business, particularly for women running businesses. We discuss the common fears associated with selling, the importance of overcoming rejection, and the journey of becoming proficient in sales.
Charlie shares her experiences in building a female-driven sales agency and offers insights on effective messaging, client engagement, and strategies for success in a challenging economic climate. We also chatted about current trends in online sales, the significance of following-up with leads, and preparations for Black Friday.
If you want to find out more about Charlie check: https://charliedaysales.co.uk/ and her agency is https://www.salesmadetheagency.co.uk/
You can join my upcoming from overlooked to fully booked masterclass by signing up here: www.nikihutchison.com/booked
Enjoying the podcast? Here's what to do next:
Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.
Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.
You can find more information about me HERE.
Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.
takeaways
- Sales should be prioritised as a core function of any business.
- Effective messaging is key to attracting the right clients.
- Follow-up is a powerful and essential tool for increasing sales.
- In-person interactions are becoming more valuable in sales.
- A strong sales strategy involves engaging leads consistently.
In this episode of From Overlooked to Fully Booked, I share the final step in my BRIGHT Framework®, focusing on the importance of telling your customers what you can do for them in engaging ways and in relevant places.
I discuss the need for a comprehensive marketing plan that combines both traditional and digital marketing strategies and share my experiences and insights on crafting compelling messaging, customer retention and the significance of personal outreach in marketing campaigns.
You can join my upcoming from overlooked to fully booked challenge by signing up here: www.nikihutchison.com/booked
Enjoying the podcast? Here's what to do next:
Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.
Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.
You can find more information about me HERE.
Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.
Takeaways
- Telling your story consistently is vital for engagement.
- Combining traditional and digital marketing can accelerate growth.
- Customer retention strategies are essential for long-term success.
- Creating a comprehensive marketing plan is crucial for business growth.
- Effective messaging should resonate emotionally with your audience.
- Understanding your ideal customer is key to successful marketing.
- Personal outreach can significantly enhance your marketing efforts.
- Utilising various key marketing channels will maximise your reach.
- Engaging with your audience through polls can generate excitement.
- Investing in your brand's story can reduce the need for paid advertising.
In today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship.
We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impact of her books on her business. We also cover the evolution of her successful Substack newsletter and the significance of community engagement in building a personal brand.
You can join my upcoming challenge by signing up here: www.nikihutchison.com/booked
If you want to find out more about Lucy you can check her newsletter at https://www.hypeyourself.substack.com and follow her on Instagram: www.instagram.com/lucywernerpr
Enjoying the podcast? Here's what to do next:
Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.
Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.
You can find more information about me HERE.
Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.
Episode takeaways
- Tailored pitches are more impactful than generic press releases.
- Should winning awards be leveraged for PR opportunities?
- Best-selling status can be misleading; focus on genuine recommendations.
- Writing a book can significantly enhance your business visibility.
- Elevating underrepresented voices is crucial in the business community.
- Pricing strategies for newsletters can greatly affect subscriber retention.
- Visibility and connection are key to growing your brand.
On today's episode I'm walking you through the next section of my BRIGHT Framework®. 'H' stands for HOW and is all about the importance of aligning business goals with marketing strategies, emphasising the need for a clear marketing plan before diving into content creation. I also outline practical steps for creating an effective marketing plan, understanding customer needs, and evaluating your current marketing performance.
During the episode I shared a case study of one of my clients Julie Cluley who went from 'hating' marketing (her words!) to becoming expert in her own marketing which is always a joy to see. You can find out more about Julie's brilliant business HERE
Enjoying the podcast? Here's what to do next:
Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.
Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.
You can find more information about me HERE.
Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.
Episode takeaways
- Align your business goals with your marketing strategy.
- Marketing without a plan can waste time and resources.
- Understanding your audience is key to effective marketing.
- You don't need to be on every social media platform.
- Gather insights to improve your marketing efforts.
- Evaluate your current marketing performance regularly.
- Create a marketing plan that suits your lifestyle.
- Use analytics tools to track your marketing success.
- Engage with your audience to understand their needs.
- Consistency in marketing leads to better results.
On today's episode I talk to Stefanie Sword-Williams, founder of 'F*ck Being Humble, who shares her unique business and journey from the advertising world to entrepreneurship. We discuss the challenges and triumphs of building a provocative brand, the importance of self-promotion, and the value of community engagement.
We had a fascinating chat about pricing and the need for creativity around getting paid, as well as in your marketing, especially on a budget, and the significance of warm outreach in business development and how Stef learned to turn cold outreach into much more valuable warm outreach. This episode brings valuable insights for aspiring entrepreneurs and business owners.
You can find out more about Stef and F*ck Being Humble via Stef's Website and on LinkedIn
Enjoying the podcast? Here's what to do next:
Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.
Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.
You can find more information about me HERE.
Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.
Episode takeaways
- The name of a business can create both opportunities and challenges.
- Starting a business often stems from a desire to express creativity.
- Self-promotion is essential for success in any field.
- Small events can have a significant impact on community engagement.
- Diverse revenue streams are crucial for business sustainability.
- Warm outreach is more effective than cold pitching.
- Pricing transparency can facilitate better negotiations.
- Creative marketing can be achieved on a budget.
- Building relationships is key to gaining new clients.
- Self-promotion should be a continuous effort, not just a one-time activity.