From Overlooked to Fully Booked ®
Niki Hutchison
Recent Episodes
Think December is too late to sign new clients? Think again.
In this episode, I share four proven tactics to get a client before Christmas. These aren't complicated strategies requiring weeks of setup - they're actions you can take in a few minutes this week which will lead directly to sales conversations.
You'll discover why reaching out to past enquiries is your fastest path to December revenue, how a simple check-in with previous clients can unlock unexpected opportunities, and the exact message I'd send to engaged followers who've never worked with me.
Knowing what to do has never been the problem. Implementation is where most of us get stuck. That's exactly why I created Marketing Insiders Club - a space where you show up, take action, and actually get things done.
If you're ready to end your year strong and start January with momentum instead of panic, this episode gives you the roadmap.
📚 Resources Mentioned
The Marketing Insiders Club - Join at www.nikihutchison.com/membership
Connect with Niki
- Website: nikihutchison.com
- Instagram: @nikihutchison
- LinkedIn: Niki Hutchison
👩💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
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Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked
In today's episode I discuss the distinction between an audience and a community and how a real community fosters connections, support, and accountability, which are essential for business growth. The episode is packed with tips on how to spot meaningful community and how to avoid hosts who are just looking for another stripe notification.
As a podcast listener I also give you a sneak pre sale peak at my membership 'The Marketing Insiders Club.'
📚 Resources Mentioned
The Marketing Insiders Club - Join at www.nikihutchison.com/membership
The Turn Your Marketing Into Money Masterclass - December 8th - Register at: www.nikihutchison.com/mim
Connect with Niki
- Website: nikihutchison.com
- Instagram: @nikihutchison
- LinkedIn: Niki Hutchison
👩💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked
Memberships are everywhere right now. Every coach, consultant and course creator seems to have one. The promise always seems appealing: ongoing support, community, regular content, accountability. But the reality is often very different.
In this episode, I'm talking honestly about what's broken in the membership model, what needs to change as we head into 2026, and four critical questions to ask before joining any membership, questions that will save you from wasting money on memberships that look impressive but deliver very little.
Whether you're currently paying for a membership and wondering if it's worth staying, or you've been burned before and you're cautious about joining another one, this episode will help you make more informed decisions about where you invest your attention and your money.
📚 Resources Mentioned
Turn Your Marketing Into Money Challenge - December 1st-8th
Register at: www.nikihutchison.com/mim
Connect with Niki
- Website: nikihutchison.com
- Instagram: @nikihutchison
- LinkedIn: Niki Hutchison
👩💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked
Are free challenges outdated? Absolutely not, but they've evolved dramatically since 2019.
After running around a dozen challenges over the years, I can confirm they remain the single most reliable way to bring in brilliant clients and keep those Stripe notifications pinging. Not social media. Not paid ads. Challenges.
In this episode, I'm sharing what's changed about challenges since I started running them, what still works brilliantly, and why I'm hosting another one in December (even though they're genuinely exhausting to run).
I reveal why challenges still work brilliantly in 2025, what's actually changed since I started running them (hint: it's not the format), and how three days of focused implementation beats three months of passive content consumption.
I also share why every single time I run a challenge, people make sales DURING the challenge, not after.
📚 Resources Mentioned
Turn Your Marketing Into Money Challenge - December 1st-8th
Register at: www.nikihutchison.com/mim
Connect with Niki
- Website: nikihutchison.com
- Instagram: @nikihutchison
- LinkedIn: Niki Hutchison
👩💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked
Most business owners think they need more clients to make more money. But what if I told you that's completely backwards?
In this episode, I revealing three practical strategies to increase your revenue using the relationships and expertise you already have. No new lead generation required, no complicated funnels, just straightforward approaches that work.
I share the conversation starters I use with clients, why most female entrepreneurs are undercharging (and how to fix it immediately), and the recurring revenue sitting right under your nose that you haven't claimed yet.
Resources Mentioned
My new membership - Look out for the launch announcement coming very soon
Connect with Niki
- Website: nikihutchison.com
- Instagram: @nikihutchison
- LinkedIn: Niki Hutchison
👩💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked