Are you still watching...? What Netflix’s new streaming report means for advertisers

NOV 20, 202521 MIN
The IAB UK Podcast

Are you still watching...? What Netflix’s new streaming report means for advertisers

NOV 20, 202521 MIN

Description

<p>Netflix has released its latest <em>Still Watching 2025</em> research, exploring how audiences stream, discover new content and build their fandoms. In this episode, James speaks to Brogane Colclough, Netflix’s Head of Measurement in the UK, to unpack the findings. They discuss why attention on streaming platforms is so strong, how mood shapes viewing choices, what fans want from brands, and how advertisers can measure success on Netflix Ads today. </p><br><p>Get the full 'Still Watching 2025' report here: https://www.linkedin.com/posts/netflix_still-watching-a-new-global-report-from-activity-7386760745184813056-bIJ_ </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>