<p>In this episode of the IAB UK Podcast, James Chandler is joined by Anne-Marie Lavan, CMO at Bauer Media, to unpack the recent rebrand of one of the UK’s most recognisable audio brands: KISS.</p><br><p>From refreshed visuals and unique identities across each KISS channel to the development of a new audio language and a high-profile launch event, the rebrand marks a major evolution for the brand.</p><br><p>Anne-Marie shares the strategic thinking behind the transformation, the challenge of balancing individuality with a cohesive masterbrand, and how the team ensured the changes resonated beyond just aesthetics. </p><br><p>They also discuss the future of audio branding, the role of live experiences in launching a new identity, and the moments that made the whole project feel like a success.</p><br><p>Plus, a look at what this rebrand signals for the future of audio brands more broadly.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>