<p>In Episode 2 of our special miniseries with YouTube, we turn our focus to the biggest screen in the home - the TV.</p><br><p>Host James Chandler is joined by Dyana Najdi, Managing Director at Google Advertising, and Alex Glover, Managing Director of Programmatic at Brainlabs and co-author of new Unified CTV Whitepaper, 'Unified CTV: The Power of Broadcaster Content'.</p><br><p>Together, they explore how Connected TV has transformed viewing habits, what “Unified CTV” means for advertisers navigating fragmented platforms, and how smarter planning can reduce wasted impressions and reach real audiences.</p><br><p>It’s a must-listen for marketers looking to make sense of the evolving TV+ landscape and discover how brands can build truly connected campaigns.</p><br><p>Listen, comment, and subscribe, and head over to the IAB UK YouTube channel to watch this episode in full.</p><br><p>Read the Brainlabs and YouTube whitepaper here: https://www.brainlabsdigital.com/future-of-ctv-advertising/</p><br><p><strong>Sources:</strong></p><p><a href="https://www.bbc.co.uk/news/business-52376022" rel="noopener noreferrer" target="_blank">https://www.bbc.co.uk/news/business-52376022</a></p><p><a href="https://www.endersanalysis.com/reports/viewing-trends-2024-broadcasters-decline-slows" rel="noopener noreferrer" target="_blank">https://www.endersanalysis.com/reports/viewing-trends-2024-broadcasters-decline-slows</a></p><p><a href="https://digiday.com/future-of-tv/future-of-tv-briefing-ctv-advertisers-fail-to-reach-80-of-households/" rel="noopener noreferrer" target="_blank">https://digiday.com/future-of-tv/future-of-tv-briefing-ctv-advertisers-fail-to-reach-80-of-households/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>