Many people see being an influencer as a real way to earn money, but what does that actually look like for mom influencers or ‘momfluencers’?The answer is complex, and highlights a bigger issue: how moms set boundaries and find flexibility in their wider work and lives.In this episode of Momcozy Village: Together We Grow, new host Natalie Gouché talks with Chelsea Clark, the founder of momfluence, an agency that connects mom influencers with brands.Together, they talk about how the influencer economy has grown and now offers moms what seems like more flexible work. However, Chelsea points out that the online creator world is not for everyone, and without strong boundaries, burnout can happen very quickly. Many influencers feel pressure to post constantly, including in the evenings and on weekends. Chelsea believes the best approach is to treat influencing like a real job with set hours and time off on evenings and weekends.As a company founder, Chelsea could easily work nonstop, but in reality, she works about 4-5 hours a day. She drops her kids off at school and picks them up, giving her time to spend with them after school. She says being her own boss helps, but anyone can talk with their employer to find more flexibility.Chelsea emphasizes that being an influencer is not for every mom, especially if you already have a full-time job and childcare responsibilities.Episode Highlights00:43 – How much does Chelsea actually work?01:35 – An introduction to Chelsea’s strong boundaries around work.02:45 – Is the world of momfluence as flexible as it sometimes appears?04:45 – Does not posting all the time make momfluencers less competitive or ambitious?06:53 – At what point should mom’s treat influencing as a job?10:57 – What kind of boundaries or flexibility do moms need to do influencer work?15:16 – How Chelsea’s boundaries let her find her inner strength.17:00 – Why not having a village of support makes boundaries even more important.19:06 – Chelsea’s golden advice for moms.21:21 – The bottom line: Being an ifluencer not for everyone.About the Guest: Chelsea ClarkAs the founder and CEO of momfluence, Chelsea Clark works with brands that want their products to become household names in homes across North America.Chelsea began her marketing journey supporting mom-founded brands as they built stronger relationships with distributors, retailers, and consumers. As a mom and experienced entrepreneur, she developed a deep understanding of how trust influences the family-shaping purchase decisions moms make every day.This insight led to the creation of momfluence, a company built to leverage moms’ unique ability to make influential brand decisions and serve as trusted voices for all consumers through recommendation-driven campaigns and strategic creator partnerships.Connect With UsMomcozyWebsite | Facebook | YouTube | InstagramChelsea Clarkmomfluence | LinkedInAbout the Podcast: Momcozy Village – Together We GrowMomcozy Village: Together We Grow is a podcast where moms gather to learn, share, and support each other. Hosted by Lalaina Rabary, each episode features inspiring conversations on motherhood: from career transitions to mental health and beyond.Backed by Momcozy, makers of innovative wearable breast pumps and cozy nursing bras, the podcast is part of a movement to empower moms through every phase of early motherhood.Enjoying the Show? Subscribe so you never miss an episode. If you’re enjoying the conversations, consider leaving us a 5-star review—it helps us grow the village and support more moms. Follow Koala Tots for more calming bedtime stories, or listen ad-free with bonus sleepy compilations on Koala Tots Plus  https://koalatots.supercast.com Narrated by Abbe OpherMusic by Sokratis SeirlisInstagram: @koalakids.fm