Is sustainable travel worth paying extra for? In this episode of Getaway Diaries, we explore the growing willingness of travelers to spend more on eco options, from greener flights to eco-friendly hotels and local experiences. We unpack the gap between intention and action, highlight real-world examples of destinations and companies leading the way, and discuss the challenges of greenwashing, accessibility, and cost. Finally, we share practical steps for travelers who want to make more conscious choices without breaking the bank. A must-listen for anyone curious about how sustainability is reshaping tourism.