In this episode of The Beauty and the Brand Podcast, licensed aesthetician and founder Leah Hacker shares how she built Hayven by Leah, a clean beauty brand designed for sensitive skin and busy women. Working just 10 hours a week while raising two young children, Leah has grown her business with a conversion rate of 1.95%, an average order value between $64–$70, and an email list with over 50% open rates. Together with Aggie, she unpacks how survey insights revealed that word-of-mouth referrals and Facebook traffic drive her brand’s growth, and they brainstorm practical strategies like referral campaigns, quarterly promotions, and creative activation events to scale Hayven further. Listeners will walk away inspired by Leah’s scrappy, authentic approach to building a beauty brand from the ground up — proving that even with limited time, founders can create meaningful traction by focusing on the right marketing levers.Chapters:00:00:00 - Kicking Off: Meet Leah and Her Brand Journey00:01:45 - From Confused Messaging to a Crystal-Clear Website00:02:30 - Juggling Mom Life and Building a Brand00:03:27 - What a 1.95% Conversion Rate Really Means00:04:25 - Turning Email Into a Revenue Machine00:05:34 - The Referral Program Hiding in Plain Sight00:09:11 - Stop Random Sales: Plan These Instead00:16:49 - The Power of Word-of-Mouth—Done Right00:21:01 - The Real Cost Behind Gifting Campaigns00:21:27 - Why Warm Leads > Cold Traffic (Always)00:22:47 - The Lead Gen Strategy You Can Start Tomorrow00:23:01 - Easy Ways to Promote Campaigns with Email + Social00:24:01 - This Teacher Appreciation Idea Is Pure Gold00:26:27 - Instagram or Facebook? The Answer May Surprise You00:31:23 - Quarterly Activations: Map Your Momentum00:33:46 - Free Consults + Freebies That Actually Convert00:37:19 - Final Action Plan for Busy FoundersLinks and Resources:👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -https://abcreativenyc.com/signup👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmapAggie on LinkedInAB Creative Aggie on InstagramHayven by Leah – Clean Beauty for Sensitive SkinHayven by Leah on Instagram: @hayvenbyleahThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!