In this episode of Beauty and the Brand, award-winning product developer and founder of The Ingredientist, Holly Moore, shares what she would create if handed $5 million to launch her dream beauty brand. Known for her “ingredient nerd” roots and a career shaping some of the industry’s most innovative launches, Holly reveals how she’d blend science-backed claims, category-defining textures, and sustainable actives into a future-proof product pipeline. She explains why founder-led vision is essential, how to avoid fear-based marketing, and why hormones are “the language the skin speaks” when developing formulas. Whether you’re a beauty founder building your first hero product or refining a multi-year pipeline, Holly’s candid, values-driven approach will inspire you to think beyond trends and set the standard in beauty innovation.Chapters:00:00:00 - Kicking Off: The Realities of Product Development00:01:29 - Meet Holly Moore: Beauty’s Award-Winning Formulation Powerhouse00:02:24 - From Childhood Curiosity to Full-On Ingredient Nerd00:03:53 - Blending Science, Ethics, and Skin Health00:06:43 - Clean vs. Synthetic: The Truth in the Gray00:11:26 - Crafting a Product Pipeline That Wins00:21:03 - Why Your Product Brief Can Make or Break You00:27:37 - Private Label or Custom Formulation? The Smart Choice00:38:58 - Green Chemistry and What’s Next for Beauty00:40:55 - My $5 Million Dream Beauty Brand00:43:47 - Where to Connect and Collaborate with Me00:44:27 - Wrapping Up: Final Founder InsightsLinks and Resources:👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -https://abcreativenyc.com/signup👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmapAggie on LinkedInAB Creative Aggie on InstagramThe Ingredientist – Official WebsiteInstagram – @the_ingredientistLinkedIn – Holly Moore, M.P.H.Email – [email protected] so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge