<p><strong>Description:&nbsp;</strong></p><p>In this episode, Jade and Max sit down with Lauren Kelley, founder of Collie &amp; Corso and a certified positive reinforcement dog trainer, to discuss her journey in the dog world and her path to becoming a small business owner. Driven by a passion for improving the lives of dogs—and their humans—Lauren ventured into both training and product creation, launching a dog training service and a business making stylish, durable leashes inspired by her own two dogs, Harvey and Veti. Lauren reflects on the challenges of going solo in her career, the financial realities of entrepreneurship, and her recent return to an employment role that balances both purpose and profit. Tune in for an honest look at Lauren’s unique path and what it takes to thrive in a passion-driven business.</p><p><strong>Connect with Lauren &amp; more</strong></p><p>Instagram: / @collieandcorso</p><p>TikTok: / @collieandcorso</p><p>Website: <a href="https://www.collieandcorso.com" rel="noopener noreferrer" target="_blank">https://www.collieandcorso.com</a></p><p>Special discount code for Collie &amp; Corso products for The Hurdle podcast listeners: Use code: ”THEHURDLE15” for 15% off any order.</p><p><strong>LivePlan Social &amp; Website</strong></p><p>Instagram: &nbsp; / liveplan&nbsp;</p><p>Facebook: &nbsp; / liveplan</p><p>TikTok: &nbsp; / liveplan</p><p>LinkedIn: &nbsp; / liveplan</p><p>Website: liveplan.com</p><p>Newsletter &amp; More: linkin.bio/liveplansoftware</p><p><br></p><p>Timestamps</p><p>01:28 - Introducing Lauren Kelley</p><p>04:07 - The Journey to Certification</p><p>07:58 - Lauren's Origin Story Helping Dogs</p><p>12:06 -  From Dog Training to Leash Making</p><p>16:23 -  Preparing To Scale From The Start</p><p>26:02 -  Defining Lauren's Ideal Customer Profile &amp; Brand</p><p>31:26 -  Setting Prices &amp; Profit Margins</p><p>40:04 - Dealing With Supplies &amp; Limited Space</p><p>44:00 - Balancing Business &amp; Market Demands</p><p>48:38 -  The Challenges of Going Solo: Lessons Learned</p><p>57:25 -  Expanding The Leash Business</p><p><br></p>