The Persuasion Game | Podcast Guru

Recent Episodes

The power of rituals in brand growth, with Renato Camera, Haleon, and Rafael Ribeiro, Danone

“People don’t romanticise what a headache or body pain is. Understanding what moments are truly embedded in consumers’ routines, and showing up with authenticity, is such a crucial thing in our strategy.”

37 MIN

From luxury fashion to banking, with Leanne Fremar, Global Chief Brand Officer, JPMorganChase

“It’s a challenge in any industry to break the category norms. But we did it. We did it with Hailey and with Claudia, and then we did it in many other iterations.”

32 MIN

Growth through effective brand building, with Andrew Geoghegan, Experienced Global CMO and Author

“In organisations where everybody sees themselves as a brand-builder and has a role to play, my experience is, it leads to dramatically different outcomes.”

31 MIN

Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge

“Brilliant leadership is acknowledging that you don't have all the answers, and the answers can come from anywhere and anyone.”

22 MIN

Growing brands in transformative times

“There is a new normal of pace and agility. Businesses are having to shift how they set themselves up to win in this very fast-moving world.”

29 MIN