What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
“The biggest thing that children show me is that there are no limits to what we can do.”
In this episode of The Persuasion Game podcast, we’re taking inspiration from the creativity of children.
Our guest is Sarah Horowitz, Marketing Director for the UK and Northern Europe at Crayola.
Crayola is an incredibly well-established brand, and has been relevant in homes and schools for more than a century.
We discuss how it’s maintaining and growing that position in a fast-changing world, how it puts creativity at the centre of everything it does, and the lessons all marketers can learn from the way children use its products.
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This is an 18Sixty production for Forge and MSQ.
CHAPTERS:
(00:00) Introduction
(03:21) The Role of Adults in Children's Creativity
(10:42) Understanding Gen Z and Gen Alpha
(16:51) Creativity Across All Ages
(26:23) Embracing a Child's Perspective
