This week's episode of Expected Goals was recorded live at Edgbaston, home of Warwickshire County Cricket Club, at the launch of Bears Women on November 20.

Bears Women will be one of eight professional women's cricket teams competing in new regional "tier one" competitions from 2025, meaning for the first time, a professional Warwickshire women’s team will compete alongside the men’s.

Maggie and Matt took the chance to see what football can learn from the approach Warwickshire are taking to the new Bears Women side - covering everything from branding, fan experience, merchandising, leadership and culture.

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Expected Goals is an Unofficial Partner production.

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