Done By Lunch Entrepreneurs

Have you ever leaned on a tool so hard that, when it suddenly wasn't available, you felt like you couldn’t work without it? I watched someone go through that with AI this year, and it made me stop and rethink how I’m using it myself. Today I want to share 3 cautionary lessons about AI, along with how I'm using it, and more importantly how I'm NOT using it. Mentioned in this episode: Social Media Marketing World & AI Business WorldVideo: How Much YouTube Paid Me When you're ready... ➡️ Ma...

In this episode, I share the behind-the-scenes lessons learned from launching my new YT 90 Growth Lab membership, including why launching messy can be okay, and how an offer that's "too good" can backfire. When you're ready... ➡️ Make sure to follow/subscribe here in your app to get notified of Bonus Episodes ⏰ Start growing a YouTube channel in only 90 minutes a week with my YT90 Roadmap 📥 Join thousands of entrepreneurs and get the Done By Lunch newsletter 📺 Subscribe on YouTube for m...

Why do offers that once sold great suddenly stop working? Most entrepreneurs assume the program is broken… so they rush off to build something new. But the real problem is usually much simpler. In this episode I'm breaking down the hidden force called habituation , the reason your audience tunes out an offer they’ve seen too many times. And I'll show you how tiny shifts in your offer framing, not your product, can bring your sales back to life. Before you create something new, listen to this ...

Shiny objects don't always look like distractions—sometimes they feel like legitimate opportunities that could change everything. In this episode, discover the single question that instantly reveals whether something deserves your attention or is just another red herring pulling you away from what actually drives results. Plus, learn the two-step system for protecting your focus before the chaos of daily business demands takes over. When you're ready... ➡️ Make sure to follow/subscribe here...

I used to be freaked out about offering money-back guarantees, but eventually I learned how to do it effectively, and in a way that I LOVE offering them! I'm breaking that down in this episode. 00:00 — What if your biggest business fear could actually unlock more sales? 01:45 — How a simple idea and a quick launch led to unexpected results. 05:05 — The secret math behind guarantees 08:30 — The wording that changes how people feel about your offer 12:00 — What most people won’t tell you—and ho...