Send us Fan Mail Meet Ernest Currently leading CRM and Organic Social at Travel Circus in Berlin, Ernest has worked across Singapore, Sweden, and Germany. With a decade in marketing and a mind wired for frameworks, he’s obsessed with turning customer engagement into measurable growth. In this episode, you’ll learn how to: Think of CRM as a self-sustaining growth engine Use race car metaphors to make strategy stick with stakeholders Balance data-driven decisions with marketing intuition Choose MarTech tools with a structured, no-fluff approach Align CRM efforts across departments - from tech to legal Episode Breakdown 00:00 – Ernest’s international journey and current role at Travel Circus 02:40 – Changing the perception of marketing as a “cost” 04:50 – Attribution, AB testing, and the balance of data and intuition 06:55 – The “race car” CRM framework explained 10:30 – Fueling CRM: people, tech, process, and business goals 13:30 – Turbo boosts: campaigns like Black Friday and Valentine’s 14:45 – Using frameworks to communicate with stakeholders 16:45 – CRM tech migration: switching to Bloomreach 18:50 – Segmentation, RFM modeling, and tool evaluation 21:15 – The NABC framework for evaluating MarTech 23:00 – Why knowing frameworks isn’t enough - you have to apply them Support the show For more content, check out insidecrm.io.