Send us Fan MailMeet ErnestCurrently leading CRM and Organic Social at Travel Circus in Berlin, Ernest has worked across Singapore, Sweden, and Germany. With a decade in marketing and a mind wired for frameworks, he’s obsessed with turning customer engagement into measurable growth.In this episode, you’ll learn how to:Think of CRM as a self-sustaining growth engineUse race car metaphors to make strategy stick with stakeholdersBalance data-driven decisions with marketing intuitionChoose MarTech tools with a structured, no-fluff approachAlign CRM efforts across departments - from tech to legalEpisode Breakdown00:00 – Ernest’s international journey and current role at Travel Circus02:40 – Changing the perception of marketing as a “cost”04:50 – Attribution, AB testing, and the balance of data and intuition06:55 – The “race car” CRM framework explained10:30 – Fueling CRM: people, tech, process, and business goals13:30 – Turbo boosts: campaigns like Black Friday and Valentine’s14:45 – Using frameworks to communicate with stakeholders16:45 – CRM tech migration: switching to Bloomreach18:50 – Segmentation, RFM modeling, and tool evaluation21:15 – The NABC framework for evaluating MarTech23:00 – Why knowing frameworks isn’t enough - you have to apply themSupport the showFor more content, check out insidecrm.io.