Name’s Artificial Lure, checking in with your Pacific Coast fishing report for coastal California, from about Point Reyes down through Orange County. We’ve got a mellow early‑summer pattern along the beaches today. Marine layer is hanging in most spots at daybreak with light winds, building to a typical onshore breeze this afternoon. Air temps are running mid‑50s in the morning into the upper 60s and low 70s by mid‑day. Ocean temps are hovering in the high 50s to low 60s up north, low to mid‑60s further south. Sunrise is right around 5:45 to 5:50 a.m. along most of the coast, with sunset close to 8:30 p.m. That gives you long low‑light windows; the punch times are first light to about 9 a.m., and then again the last two hours before dark. Tides are running a moderate swing on the Pacific today, with a higher morning high easing into a dropping tide late morning and a stronger afternoon low pushing water hard out of the bays and inlets. That falling water has been the best bet for halibut and surf species; the first push of the incoming in the late afternoon has been turning on the bite again in many areas. Surf fishing has been solid. Up and down the central and southern coast, anglers have been posting good numbers of barred and calico surfperch, plus a nice mix of yellowfin croaker, spotfin croaker, and some chunky corbina where the sand crabs are thick. Reports from local tackle shops say most folks are getting into “a dozen or more” perch per tide window when they find the right cut, with a few palm‑to‑forearm models in the mix. Sand crabs are the top natural bait, followed by ghost shrimp and lugworms. On artificials, 2–3 inch camo or motor‑oil grubs on 1/4 oz jigheads and small Gulp sandworms in natural colors are doing damage. Halibut action in the bays and nearshore sand flats has been fair to good. Charter skippers from San Francisco Bay down through Santa Monica Bay are reporting a mix of shorts with a steady pick of legals, often one to three keepers per angler on the better trips. Live anchovies and sardines are the number one bait; smelt and small mackerel get bit too. For artificials, slow‑rolled swimbaits in sardine, smelt, or brown bait patterns, and 1/2 to 1 oz bucktail jigs tipped with a strip of squid or soft‑plastic trailer, are putting fish on the deck. Focus on edges of channels, bay mouths, and any sandy pocket with a bit of current. Rockfish and lingcod are still a solid option on the deeper reefs and hard bottom. Party boats working 120–240 feet are reporting limits or near‑limits of assorted rockfish with a sprinkling of lings. Squid strips, anchovy pieces on double‑dropper loops, and 4–6 oz metal jigs in blue/white or glow have been the go‑to offerings. If you’re fishing from a private boat, keep an eye on depth restrictions and closed areas, but otherwise the bite’s been steady. Striped bass in the SF and Marin oceanfront remain a decent side show. School‑size fish with the occasional bigger model are cruising the bars and rips. Swimmers, white hair‑raisers, and 4–5 inch paddle‑tail swimbaits in baitfish colors are the ticket, especially on the last half of the outgoing tide around river mouths and open‑coast structure. A couple of hot spots to consider: 1. Ocean Beach and down through Pacifica: Good recent reports of surfperch and schoolie stripers working the bars early and late, especially on that dropping tide. Look for nervous water and birds working tight to the beach. 2. Bolsa Chica to Huntington Beach: Nice mix of perch, yellowfin croaker, and some early‑season corbina where the crabs are loaded in the troughs. Light line, size 4–6 hooks, and natural baits or small grubs are key. The inside edges of holes on the outgoing tide have been best. Best overall lures right now: small paddle‑tail swimbaits in natural baitfish colors, 2–3 inch grubs, and medium metal jigs for deeper structure. Best baits: sand crabs, ghost shrimp, lugworms, squid strips, and live anchovies where you can get them. That’s your coastal California Pacific report from Artificial Lure. Thanks for tuning in, and don’t forget to subscribe so you never miss a tide. Great deals on fishing gear https://amzn.to/44gt1Pn