<p>Stella has worked in startups her entire career. She started previous companies and even got the opportunity to join Trello as an early employee. She scaled with the company all the way through it’s acquisition by Atlassian. She then founded Hoop and raised $5M to solve productivity.</p><p><br /></p><p>📚 1,800 Pitch Decks (Free) → <a href="https://deck-database.carrd.co" rel="ugc noopener noreferrer" target="_blank">deck-database.carrd.co</a></p><p><br /></p><p>Follow Stella’s journey:</p><p>🐦 X → <a href="https://x.com/startupstella" rel="ugc noopener noreferrer" target="_blank">x.com/startupstella</a>💼 LinkedIn → <a href="https://www.linkedin.com/in/stellagarber" rel="ugc noopener noreferrer" target="_blank">linkedin.com/in/stellagarber</a>🚀 Startup → <a href="https://www.hoop.app" rel="ugc noopener noreferrer" target="_blank">hoop.app</a></p><p>Follow us:🔔 Subscribe → <a href="https://youtube.com/@foundingjourney?sub_confirmation=1" rel="ugc noopener noreferrer" target="_blank">youtube.com/@foundingjourney?sub_confirmation=1</a>📝 Newsletter → <a href="https://join.foundingjourney.com" rel="ugc noopener noreferrer" target="_blank">join.foundingjourney.com</a>📈 Founder Membership → <a href="https://upgrade.foundingjourney.com" rel="ugc noopener noreferrer" target="_blank">upgrade.foundingjourney.com</a>💼 LinkedIn → l<a href="https://linkedin.com/in/michael-houck" rel="ugc noopener noreferrer" target="_blank">inkedin.com/in/michael-houck</a></p><p><br /></p><p>In this conversation we discuss:</p><p><br /></p><p>Trello Journey &amp; Early Growth</p><ul><li>(00:00) — Intro</li><li>(01:48) — How Stella became an early Trello team member</li><li>(03:27) — Marketing changes during Trello’s growth</li><li>(07:28) — Trello’s marketing success &amp; applications to Hoop</li></ul><p><br /></p><p>Marketing &amp; Product Growth</p><ul><li>(11:07) — Marketing from a user-centric lens</li><li>(12:45) — Unique approach to organic growth</li><li>(14:06) — AI’s impact on product growth</li><li>(15:55) — Product taste</li></ul><p><br /></p><p>Pivoting</p><ul><li>(17:27) — The future of productivity &amp; Hoop</li><li>(21:32) — Pivoting after ChatGPT’s launch</li><li>(24:51) — The conflicting pivot advice</li><li>(26:15) — When to know you need to pivot</li></ul><p><br /></p><p>Startups &amp; Launch Tips</p><ul><li>(29:14) — Transitioning from founder to an early team member</li><li>(32:38) — Successful Product Hunt launch tips</li></ul><p><br /></p><p>Remote Work &amp; Team Dynamics</p><ul><li>(37:11) — Remote work &amp; 4-day work week</li><li>(42:08) — Asynchronous remote work</li><li>(44:41) — “Burstiness”</li><li>(47:41) — How to create a successful remote team</li></ul><p><br /></p><p>Rapid Fire</p><ul><li>(52:51) — Who is one investor you’d recommend?</li><li>(53:28) — One thing you’d change about startups?</li><li>(55:55) — Advice for first-time founders?</li><li>(56:34) — Something you believe that most disagree with?</li></ul>

Founding Journey

Michael Houck

How Stella Garber Raised $5M To Build An AI Task Manager

MAR 15, 202558 MIN
Founding Journey

How Stella Garber Raised $5M To Build An AI Task Manager

MAR 15, 202558 MIN

Description

<p>Stella has worked in startups her entire career. She started previous companies and even got the opportunity to join Trello as an early employee. She scaled with the company all the way through it’s acquisition by Atlassian. She then founded Hoop and raised $5M to solve productivity.</p><p><br /></p><p>📚 1,800 Pitch Decks (Free) → <a href="https://deck-database.carrd.co" rel="ugc noopener noreferrer" target="_blank">deck-database.carrd.co</a></p><p><br /></p><p>Follow Stella’s journey:</p><p>🐦 X → <a href="https://x.com/startupstella" rel="ugc noopener noreferrer" target="_blank">x.com/startupstella</a>💼 LinkedIn → <a href="https://www.linkedin.com/in/stellagarber" rel="ugc noopener noreferrer" target="_blank">linkedin.com/in/stellagarber</a>🚀 Startup → <a href="https://www.hoop.app" rel="ugc noopener noreferrer" target="_blank">hoop.app</a></p><p>Follow us:🔔 Subscribe → <a href="https://youtube.com/@foundingjourney?sub_confirmation=1" rel="ugc noopener noreferrer" target="_blank">youtube.com/@foundingjourney?sub_confirmation=1</a>📝 Newsletter → <a href="https://join.foundingjourney.com" rel="ugc noopener noreferrer" target="_blank">join.foundingjourney.com</a>📈 Founder Membership → <a href="https://upgrade.foundingjourney.com" rel="ugc noopener noreferrer" target="_blank">upgrade.foundingjourney.com</a>💼 LinkedIn → l<a href="https://linkedin.com/in/michael-houck" rel="ugc noopener noreferrer" target="_blank">inkedin.com/in/michael-houck</a></p><p><br /></p><p>In this conversation we discuss:</p><p><br /></p><p>Trello Journey &amp; Early Growth</p><ul><li>(00:00) — Intro</li><li>(01:48) — How Stella became an early Trello team member</li><li>(03:27) — Marketing changes during Trello’s growth</li><li>(07:28) — Trello’s marketing success &amp; applications to Hoop</li></ul><p><br /></p><p>Marketing &amp; Product Growth</p><ul><li>(11:07) — Marketing from a user-centric lens</li><li>(12:45) — Unique approach to organic growth</li><li>(14:06) — AI’s impact on product growth</li><li>(15:55) — Product taste</li></ul><p><br /></p><p>Pivoting</p><ul><li>(17:27) — The future of productivity &amp; Hoop</li><li>(21:32) — Pivoting after ChatGPT’s launch</li><li>(24:51) — The conflicting pivot advice</li><li>(26:15) — When to know you need to pivot</li></ul><p><br /></p><p>Startups &amp; Launch Tips</p><ul><li>(29:14) — Transitioning from founder to an early team member</li><li>(32:38) — Successful Product Hunt launch tips</li></ul><p><br /></p><p>Remote Work &amp; Team Dynamics</p><ul><li>(37:11) — Remote work &amp; 4-day work week</li><li>(42:08) — Asynchronous remote work</li><li>(44:41) — “Burstiness”</li><li>(47:41) — How to create a successful remote team</li></ul><p><br /></p><p>Rapid Fire</p><ul><li>(52:51) — Who is one investor you’d recommend?</li><li>(53:28) — One thing you’d change about startups?</li><li>(55:55) — Advice for first-time founders?</li><li>(56:34) — Something you believe that most disagree with?</li></ul>