<p>Sharmadean Reid was a talented design student who loved technology - and getting her nails done. Now she’s one of the UK’s most successful entrepreneurs. What decisions took her from founding the smash hit brand <em>WAH Nails</em> at the age of 24 (clients included Serena Williams and Margot Robbie), to becoming the first black woman in the country to raise more than £1 million in venture capital?&nbsp;She tells us about her journey from art school into business, tech innovation and then towards her vision of gender equity - one she’s very willing to admit hasn’t been easy. In our second episode, hear about the extraordinary ‘art of deciding’ that has been at the heart of it.&nbsp;</p><p>&nbsp;</p><p>One of Sharmadean’s recent decisions was to write a book, <em>New Methods for Women: A Manifesto for Independence</em> – 49 essays drawing on her own experience to help women do better in business …&nbsp;and in life. Find out more about that here - <a href="https://amzn.eu/d/aj8AbHX" rel="noopener noreferrer" target="_blank">https://amzn.eu/d/aj8AbHX</a>&nbsp;</p><p>&nbsp;</p><p>Discover more about Bruce Whitfield here -<a href="https://www.brucewhitfield.com/" rel="noopener noreferrer" target="_blank"> https://www.brucewhitfield.com/</a>&nbsp;</p><br><p><em>The Art of Deciding</em> is produced by Podcart -<a href="https://www.podcart.co.uk/" rel="noopener noreferrer" target="_blank"> https://www.podcart.co.uk/</a></p><p>Series Producer: Jayne Morgan</p><br><p>Music: Brad O'Regan &amp; DJ Darkness -<a href="https://soundcloud.com/dj-d-rkn3ss" rel="noopener noreferrer" target="_blank"> https://soundcloud.com/dj-d-rkn3ss</a></p><p>Artwork: Adam Richardson -<a href="https://www.podcastcoverart.co.uk/" rel="noopener noreferrer" target="_blank"> https://www.podcastcoverart.co.uk/</a></p><p>Audio engineer: Mark Pittam</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Art of Deciding

Bruce Whitfield

Sharmadean Reid - beauty entrepreneur and gender equity champion

OCT 31, 202427 MIN
The Art of Deciding

Sharmadean Reid - beauty entrepreneur and gender equity champion

OCT 31, 202427 MIN

Description

<p>Sharmadean Reid was a talented design student who loved technology - and getting her nails done. Now she’s one of the UK’s most successful entrepreneurs. What decisions took her from founding the smash hit brand <em>WAH Nails</em> at the age of 24 (clients included Serena Williams and Margot Robbie), to becoming the first black woman in the country to raise more than £1 million in venture capital?&nbsp;She tells us about her journey from art school into business, tech innovation and then towards her vision of gender equity - one she’s very willing to admit hasn’t been easy. In our second episode, hear about the extraordinary ‘art of deciding’ that has been at the heart of it.&nbsp;</p><p>&nbsp;</p><p>One of Sharmadean’s recent decisions was to write a book, <em>New Methods for Women: A Manifesto for Independence</em> – 49 essays drawing on her own experience to help women do better in business …&nbsp;and in life. Find out more about that here - <a href="https://amzn.eu/d/aj8AbHX" rel="noopener noreferrer" target="_blank">https://amzn.eu/d/aj8AbHX</a>&nbsp;</p><p>&nbsp;</p><p>Discover more about Bruce Whitfield here -<a href="https://www.brucewhitfield.com/" rel="noopener noreferrer" target="_blank"> https://www.brucewhitfield.com/</a>&nbsp;</p><br><p><em>The Art of Deciding</em> is produced by Podcart -<a href="https://www.podcart.co.uk/" rel="noopener noreferrer" target="_blank"> https://www.podcart.co.uk/</a></p><p>Series Producer: Jayne Morgan</p><br><p>Music: Brad O'Regan &amp; DJ Darkness -<a href="https://soundcloud.com/dj-d-rkn3ss" rel="noopener noreferrer" target="_blank"> https://soundcloud.com/dj-d-rkn3ss</a></p><p>Artwork: Adam Richardson -<a href="https://www.podcastcoverart.co.uk/" rel="noopener noreferrer" target="_blank"> https://www.podcastcoverart.co.uk/</a></p><p>Audio engineer: Mark Pittam</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>