Crazy Wealthy Podcast

Welcome to Fix It Friday, the podcast segment that simplifies financial strategies to help you make smarter decisions. Hosted by Jonathan Blau, CEO of Fusion Family Wealth, this episode explores the cash accumulation trap and why holding excess cash can quietly undermine long-term investment success. Listeners will learn how behavioral finance biases such as regret aversion bias and status quo bias influence investor behavior and lead to suboptimal decision-making. By the end of the episode, you’ll understand how to identify whether excess cash is serving a true purpose and how to create clear boundaries that support smarter financial choices and protect your wealth.What You’ll Learn:The four primary reasons investors accumulate excess cashHow regret aversion bias and status quo bias drive cash hoarding behaviorPractical strategies to manage cash intentionally without derailing long-term investment goalsWant to make smarter financial decisions grounded in clarity and confidence? Subscribe and share the Crazy Wealthy Podcast. To learn more about Fusion Family Wealth’s evidence-based investment strategies, visit www.fusionfamilywealth.com and request our current disclosure brochure.Key Timestamps:(00:00) Introduction and podcast disclaimer(01:15) Defining the cash accumulation trap(01:45) The only legitimate reason to accumulate excess cash(02:15) How a lack of planning leads to excess cash(02:45) When abandoned plans push investors toward cash(03:00) Regret aversion bias and status quo bias explained(03:45) Setting boundaries for intentional cash accumulation(04:30) Separating cash for expenses from investment cash(05:00) Closing thoughts on avoiding the cash accumulation trapKey Takeaways:Excess cash should only be accumulated for a fixed and determinable purposeBehavioral finance biases often drive investors to hold cash out of fear rather than strategyClear rules and separate accounts help prevent emotional decision-makingAbout the Host:Jonathan Blau is the President and CEO of Fusion Family Wealth, a fiduciary wealth management firm he founded in 2013 to help families achieve clarity, confidence, and purpose with their money. With a deep focus on behavioral finance, Jonathan teaches investors how to recognize emotional biases and make evidence-based decisions that support long-term success. A sought-after speaker in wealth management, Jonathan previously held senior roles in tax and estate planning at Arthur Andersen. He holds a BS in Finance, an MS in Taxation, and an MBA in Accounting. Based on Long Island, Jonathan is active in the local business community, supports organizations such as the Middle Market Alliance and Sunrise Day Camp, and enjoys boating with his family.LinkedIn – Jonathan BlauFusion Family Wealth Website

Samantha Burd, third-generation owner of Lady Burd Cosmetics, joins Jonathan Blau to share the inspiring legacy of her grandmother Roberta Burd and how the company has been helping entrepreneurs enter the cosmetics business for over 50 years. Samantha discusses overcoming early challenges as a family‑run, women‑led manufacturer, how Lady Burd offers low minimum order quantities to democratize access to the beauty industry, and how modern tools like AI can help businesses grow visibility. Her story blends family legacy, entrepreneurship, and practical strategies for building a business with minimal risk.What You’ll Learn in this Episode:The history and legacy of Lady Burd Cosmetics and how Samantha carries it forwardWhy low minimum order quantities are a game changer for aspiring entrepreneursHow small businesses can leverage AI for greater brand visibility and competitive advantageWant to make smarter financial decisions grounded in clarity and confidence? Subscribe and share the Crazy Wealthy Podcast. To learn more about Fusion Family Wealth’s evidence-based investment strategies, visit www.fusionfamilywealth.com and request our current disclosure brochure.TIMESTAMPS:00:00 Introduction & podcast disclaimer01:00 Welcome Samantha Burd of Lady Burd Cosmetics01:45 Samantha’s family business background & Lady Burd story04:00 Samantha’s perspective on legacy and responsibility05:30 Grandma Roberta’s entrepreneurial breakthrough09:00 Growing up in the business & early experience14:30 Leveraging AI for business growth19:00 Samantha’s education & corporate consulting background25:45 The democratization of entrepreneurship with $150 low minimum orders30:30 Men’s products & private label options31:45 How to get in touch with Lady Burd Cosmetics33:10 Jon and Amy recap the episodeKEY TAKEAWAYS:Lady Burd Cosmetics is a family‑owned American beauty manufacturer with over 50 years of experience helping entrepreneurs launch products with low barrier to entryLow minimum order quantities (as low as $150) unlock opportunities for bootstrapped founders to start private label brands.Samantha emphasizes the importance of education, community, and adapting modern tools (like AI) in small business growth.A three‑generation family legacy continues to create jobs and empower small business owners.Practical exposure—from trade shows to consulting—shapes well‑rounded entrepreneurial leadership.ABOUT THE GUEST:Samantha Burd is the third‑generation owner of Lady Burd Cosmetics, a family‑owned American beauty manufacturer based in Farmingdale, NY that produces private label and custom cosmetics, skin care, and personal care products for brands of all sizes. Lady Burd offers low minimum order quantities (starting around $150 for stock items), custom formulations, labeling, and packaging options to help new entrepreneurs enter the beauty industry with minimal risk.Samantha holds a bachelor’s in Marketing and Finance, a master’s in Data Analytics, and brings corporate experience from roles in supply chain and consulting at Deloitte, where she specialized in operations and analytics for luxury retail clients.https://www.linkedin.com/in/samantha-burd-36a00580https://www.ladyburd.com/ABOUT THE HOST:Jonathan Blau is the President and CEO of Fusion Family Wealth, a fiduciary wealth management firm he founded in 2013 to help families achieve clarity, confidence, and purpose with their money. With a deep focus on behavioral finance, Jonathan teaches investors how to recognize emotional biases and make evidence-based decisions that support long-term success. A sought-after speaker in wealth management, Jonathan previously held senior roles in tax and estate planning at Arthur Andersen. He has a BS in Finance, an MS in Taxation, and an MBA in Accounting.LinkedIn – Jonathan BlauFusion Family Wealth WebsiteCrazy Wealthy Podcast

Welcome to Fix-It Friday on the Crazy Wealthy Podcast, where Jonathan Blau, CEO of Fusion Family Wealth, shares practical strategies to help you make smarter financial decisions. In this episode, Jonathan explains the concept of financial ozempic, investments that seem safe but actually reduce long-term wealth.Listeners will learn how behavioral finance and investor behavior are influenced by biases like loss aversion and the search for comfort. Jonathan also discusses why owning real assets, staying disciplined, and embracing volatility are essential to protecting purchasing power, building wealth, and making better financial decisions. By the end of the episode, you’ll understand how to manage risk, avoid emotional investing traps, and protect your retirement and legacy.What You’ll Learn:Why investments like bonds, annuities, and structured products can quietly erode wealthHow behavioral biases and financial psychology affect decision-making and create short-term comfort trapsThe importance of owning real assets and embracing volatility to beat inflationStrategies to protect your portfolio, maintain a wealth mindset, and make evidence-based investment choicesWant to make smarter financial decisions grounded in clarity and confidence? Subscribe and share the Crazy Wealthy Podcast. To learn more about Fusion Family Wealth’s evidence-based investment strategies, visit www.fusionfamilywealth.com and request our current disclosure brochure.Key Timestamps:00:00 Introduction and podcast disclaimer00:30 Financial Ozempic: Are “safe” investments actually harming your wealth?02:15 Real risk versus perceived risk and why inflation is the silent enemy04:00 Common financial ozempic products including bonds, annuities, structured notes, and covered calls07:45 The behavioral fix: Embracing volatility and owning real assets09:00 Closing: How to protect your purchasing power, retirement, and legacyKey Takeaways:Products marketed as low-risk and comforting can quietly reduce wealth through inflationBehavioral finance and cognitive biases make investors prioritize short-term comfort over long-term growthOwning real assets and staying disciplined protects purchasing power and builds wealthUnderstanding real risk versus perceived risk helps improve investor behavior and decision-makingAbout the Host:Jonathan Blau is the President and CEO of Fusion Family Wealth, a fiduciary wealth management firm he founded in 2013 to help families achieve clarity, confidence, and purpose with their money. With a deep focus on behavioral finance, Jonathan teaches investors how to recognize emotional biases and make evidence-based decisions that support long-term success. A sought-after speaker in wealth management, Jonathan previously held senior roles in tax and estate planning at Arthur Andersen. He holds a BS in Finance, an MS in Taxation, and an MBA in Accounting. Based on Long Island, Jonathan is active in the local business community, supports organizations such as the Middle Market Alliance and Sunrise Day Camp, and enjoys boating with his family.LinkedIn – Jonathan BlauFusion Family Wealth WebsiteCrazy Wealthy Podcast

Behavioral finance expert Doug Lennick joins Jonathan Blau on the Crazy Wealthy podcast to discuss how emotional intelligence shapes successful investment decisions. Lennick, CEO of think2perform, pioneered behavioral finance applications decades before it became mainstream. He shares his "Four Rs" framework—Recognize, Reflect, Reframe, Respond—which helps investors overcome cognitive biases and make rational decisions during market volatility. The conversation explores how investor behavior determines financial success and emphasizes values-based decisions for effective wealth management.What You’ll Learn in this Episode:How the Four Rs framework (Recognize, Reflect, Reframe, Respond) helps you make better financial decisions by slowing down automatic emotional responses and engaging your reflective mind to overcome cognitive biases.Why past behavior is more predictive than past performance, and how understanding behavioral patterns gives you control over your financial future through actionable changes you can make today.The difference between emotional intelligence and moral intelligence, and why developing both as differentiating competencies is essential for making values-based decisions that align with what truly matters.Want to make smarter financial decisions grounded in clarity and confidence? Subscribe and share the Crazy Wealthy Podcast. To learn more about Fusion Family Wealth’s evidence-based investment strategies, visit www.fusionfamilywealth.com and request our current disclosure brochure.TIMESTAMPS:00:00 Introduction to behavioral finance pioneer Doug and emotional intelligence in investing07:55 Understanding amygdala hijack and why brains can't distinguish bear markets from real danger11:00 The Four Rs framework: Recognize, Reflect, Reframe, Respond for better decision making20:12 Doug's journey into financial services without a college degree30:08 Differentiating competencies: Why emotional and moral intelligence trump technical skills40:33 How to achieve happiness and aligning behaviors with values to achieve financial success47:05 Jon and Amy recap the episodeKEY TAKEAWAYS:Investor behavior, not market conditions, determines financial success. The Four Rs framework helps you make rational decisions during market volatility.Past behavior predicts outcomes more reliably than past performance. Unlike market timing, your behavior can be changed through practice and self-awareness.True fiduciary responsibility requires emotional intelligence and moral intelligence. Helping clients align decisions with values creates lasting impact.ABOUT THE GUEST:Doug is an internationally acclaimed author, a Certified Financial Planner and Behavioral Financial Advisor and is CEO and co-founder of think2perform, a firm internationally recognized for developing values-based decision-making and high performance in individuals and organizations.Doug Lennick - LinkedInthink2perform - WebsiteDoug Lennick: books, biography, latest updateABOUT THE HOST: Jonathan Blau is the President and CEO of Fusion Family Wealth, a fiduciary wealth management firm he founded in 2013 to help families achieve clarity, confidence, and purpose with their money. With a deep focus on behavioral finance, Jonathan teaches investors how to recognize emotional biases and make evidence-based decisions that support long-term success. A sought-after speaker in wealth management, Jonathan previously held senior roles in tax and estate planning at Arthur Andersen. He has a BS in Finance, an MS in Taxation, and an MBA in Accounting. LinkedIn – Jonathan BlauFusion Family Wealth WebsiteCrazy Wealthy Podcast

Welcome to Fix-It Friday on the Crazy Wealthy Podcast, where Jonathan Blau, CEO of Fusion Family Wealth, shares actionable behavioral finance strategies to help investors make smarter, evidence-based decisions. In this episode, Jonathan explores the destructive buy high, sell low pattern that impacts millions of investors every year.Listeners will discover how cognitive biases like loss aversion, FOMO, and envy influence investor behavior, leading to emotional mistakes that erode long-term wealth. Jonathan explains the difference between stock price and company value, why panic selling during market downturns is costly, and how to adopt a long-term mindset focused on owning great companies.The episode also covers practical strategies for counteracting emotional investing, including portfolio rebalancing and disciplined decision-making. Investors will gain insights into financial psychology, risk perception, and how to make better financial decisions that align with their goals.What You’ll Learn: ✅ Why investors buy high and sell low and how behavioral biases drive this pattern ✅ How loss aversion, FOMO, and envy impact financial decision-making ✅ Portfolio strategies like rebalancing and focusing on long-term company ownership ✅ How to separate price from value to make confident, evidence-based investment choicesWant to make smarter financial decisions grounded in clarity and confidence? Subscribe and share the Crazy Wealthy Podcast. To learn more about Fusion Family Wealth’s evidence-based investment strategies, visit www.fusionfamilywealth.com and request our current disclosure brochure.Key Timestamps: 00:00 Introduction and podcast disclaimer 00:30 The buy high, sell low trap: why it happens and who it affects 03:00 Behavioral biases driving emotional investing: loss aversion, FOMO, and envy 06:00 Price vs. value: how thinking in terms of great companies prevents panic selling 09:00 Portfolio strategies to counter emotional decisions, including rebalancing 11:30 Closing thoughts and actionable takeawaysKey Takeaways: 💎 Emotional investing driven by behavioral biases can lead to buying high, selling low, and losing wealth 💎 Distinguishing stock price from company value helps investors avoid panic selling 💎 Portfolio rebalancing and long-term ownership strategies counteract emotional decision-making 💎 Behavioral finance awareness improves investor discipline, confidence, and long-term resultsAbout the HostJonathan Blau is the President and CEO of Fusion Family Wealth, a fiduciary wealth management firm founded in 2013 to help families achieve clarity, confidence, and purpose with their money. With expertise in behavioral finance, Jonathan teaches investors how to identify cognitive biases, reduce emotional investing mistakes, and make evidence-based decisions that support long-term wealth. He is a sought-after speaker in wealth management and previously held senior roles in tax and estate planning at Arthur Andersen. Jonathan holds a BS in Finance, an MS in Taxation, and an MBA in Accounting. Based on Long Island, he is active in the local business community, supports organizations like the Middle Market Alliance and Sunrise Day Camp, and enjoys boating with his family. LinkedIn – Jonathan Blau Fusion Family Wealth Website Crazy Wealthy Podcast