🤠This Week in the West 🎙️ Episode 80: Jim Shoulders, the Babe Ruth of Rodeo 📢 Episode Summary: This episode of This Week in The West explores the life and legacy of rodeo legend Jim Shoulders, often called the “Babe Ruth of Rodeo.” Born in Tulsa, Oklahoma, on May 13, 1928, Shoulders grew from a city kid with dreams of cowboy life into one of the most dominant athletes in rodeo history. The episode follows his humble beginnings, including his first rodeo win at age 14 in Oilton, Oklahoma, and the determination that launched a championship career. Listeners will hear how Shoulders transformed professional rodeo through toughness, consistency and unmatched competitive success. Over his career, he earned 16 world championships, including titles in bull riding, bareback bronc riding and all-around competition. The podcast also examines the dangerous nature of rodeo in the mid-20th century, when competitors endured serious injuries with little medical support or safety equipment. Through quotes from friends, family and Shoulders himself, the episode paints a vivid picture of a cowboy whose grit helped define an entire era of the sport. The episode also highlights Shoulders’ lasting influence beyond competition. After retiring from riding, he became a respected stock contractor and helped develop legendary bucking bulls like Tornado. His fame also carried into Western fashion and advertising, including work with Wrangler and helping design the iconic Cowboy Cut jeans. The podcast closes by reflecting on Shoulders’ enduring legacy through honors at the National Cowboy & Western Heritage Museum, the National Rodeo Hall of Fame and the PBR Ring of Honor. 🔍 What You’ll Learn: How Jim Shoulders rose from a teenage rodeo competitor in Oklahoma to become one of the greatest champions in rodeo history What professional rodeo was like during the rough-and-tumble 1940s and 1950s, before modern safety standards and training methods How Shoulders influenced Western culture beyond rodeo through livestock breeding, advertising partnerships and the development of Wrangler Cowboy Cut jeans 👥 Behind the Scenes Host: Seth Spillman Producer: Chase Spivey Writer: Mike Koehler 🔗 Further research: Oklahoma Historical Society Interview with Jim Shoulders, 1970: https://youtu.be/WRRPRuMqRZ4?si=o7pvP6MDhweBKCXG Oklahoma Hall of Fame entry on Jim Shoulders: https://www.oklahomahof.com/hof/inductees/shoulders-jim-1976 New York Times Obituary of Jim Shoulders: https://www.nytimes.com/2007/06/22/sports/22shoulders.html 📬 Connect With Us: 🌐 Website: www.thecowboy.org 📖 Read Our Blog: https://nationalcowboymuseum.org/blog/ 📩 Email: [email protected] 📲Facebook:https://www.facebook.com/ncwhm/ 📷Instagram: https://www.instagram.com/nationalcowboymuseum ❎X/Twitter: https://x.com/ncwhm 💼LinkedIn: https://www.linkedin.com/company/national-cowboy-&-western-heritage-museum 🗺️ Visit Us: The National Cowboy & Western Heritage Museum, 1700 NE 63rd Street, Oklahoma City, OK, 73111. See us on the map 🎟️: You can now buy tickets to The Cowboy online, go to https://nationalcowboymuseum.org/tickets/ 💡 Support Us:🏅Become A Member of the Museum: https://nationalcowboymuseum.org/support/memberships/ 🛒Shop at Persimmon Hill, our Museum store: https://persimmonhillstore.com/ 🎧 Listen & Subscribe: 🔹 Apple Podcasts:https://podcasts.apple.com/us/podcast/this-week-in-the-west/id1776228708 🔹 Spotify: https://open.spotify.com/show/2KYmd2BumVtQVH1ez1Cr2U 🔹YouTube: https://www.youtube.com/playlist?list=PLFoE2kU21JpX9T6W9NonXuD9UapS1TsmN 🔹Podbean: https://thisweekinthewest.podbean.com/  ⭐ If you enjoyed this episode, don’t forget to rate & review!