Ipswich, unlike the rural beauty of Suffolk that surrounds it, has never been seen as much of a destination. The former industrial town has lost its way, searching for its post-manufacturing identity. But with every down-turn there is an opportunity. We meet some of the people here, who are determined to change the narrative around the town. Meanwhile the football club is starting to flex its new financial power on the pitch. Featured music:Bloodstain by Brown HorseOh Jocelyn by Sophie the GreatIndigo Moon by GuranfoeCreated by Richard PoppleProduced by 2020 RecordingsSupported by The Blizzard Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices