Following a first promotion in twenty years, we look at some of the underlying reasons behind the club’s rebirth. Football charities, supporters clubs and the women’s team are all under the microscope as we discover why a ‘one club’ mentality is integral to a football club’s sustained growth and ability to impact in all areas of its operations. Featured music:Blood Thinners by Kaspar Larsen, Kitty Perrin, Alexander CarsonDon’t Tell Me You’re Happy by ChestCreated by Richard PoppleProduced by 2020 RecordingsSupported by The Blizzard Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices