Get Chenell's step-by-step breakdown of Jonathan Goodman's Lead Magnet Strategy: https://growthinreverse.com/jon-content-loops/We start the next round of 30 Days of Growth on April 20th, you can join to get access when it's live here: https://30daysofgrowth.co/?source=youtube ***<a href="https://www.youtube.com/watch?v=lv1IywePpiQ&amp;list=PLI80Pcfh9KFxhyt0xkd9UbINtnD_DotNf">Lead Magnet Episode (Part 1) &gt;&gt; </a>

<description>
 &lt;p&gt;Get Chenell's step-by-step breakdown of Jonathan Goodman's Lead Magnet Strategy: https://growthinreverse.com/jon-content-loops/&lt;/p&gt;&lt;p&gt;We start the next round of 30 Days of Growth on April 20th, you can join to get access when it's live here: https://30daysofgrowth.co/?source=youtube &lt;/p&gt;&lt;p&gt;***&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.youtube.com/watch?v=lv1IywePpiQ&amp;amp;list=PLI80Pcfh9KFxhyt0xkd9UbINtnD_DotNf"&gt;&lt;strong&gt;Lead Magnet Episode (Part 1) &amp;gt;&amp;gt;&lt;/strong&gt; &lt;/a&gt;&lt;/p&gt;
 </description>

1000 Leads (per month!) with An Unconventional Lead Magnet

Get the slides + the awesome bonuses → <a href="https://growthinreverse.com/nms-2026/?ref=girpodcast-shownotes">growthinreverse.com/nms-2026/</a>

<description>
 &lt;p&gt;Get the slides + the awesome bonuses → &lt;a href="https://growthinreverse.com/nms-2026/?ref=girpodcast-shownotes"&gt;&lt;strong&gt;growthinreverse.com/nms-2026/&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
 </description>

Newsletter Growth Lessons from Top Creators (New Media Summit 2026)

Get the <a href="https://growthinreverse.com/happy-subscribers/?ref=podcast-shownotes">Happy Subscribers Formula</a> for more newsletter opens, clicks AND replies → <a href="https://growthinreverse.com/happy-subscribers/?ref=podcast-shownotes">growthinreverse.com/happy-subscribers/?ref=podcast-shownotes </a>

<description>
 &lt;p&gt;Get the &lt;a href="https://growthinreverse.com/happy-subscribers/?ref=podcast-shownotes"&gt;&lt;strong&gt;Happy Subscribers Formula&lt;/strong&gt;&lt;/a&gt; for more newsletter opens, clicks AND replies → &lt;a href="https://growthinreverse.com/happy-subscribers/?ref=podcast-shownotes"&gt;&lt;strong&gt;growthinreverse.com/happy-subscribers/?ref=podcast-shownotes &lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
 </description>

The Newsletter Retention Playbook Every Creator Should Know

Get the Collaboration Playbook and resources here → <a href="https://growthinreverse.com/collab-playbook/?ref=GIR-Podcast-shownotes">https://growthinreverse.com/collab-playbook/</a>

<description>
 &lt;p&gt;Get the Collaboration Playbook and resources here → &lt;a href="https://growthinreverse.com/collab-playbook/?ref=GIR-Podcast-shownotes"&gt;https://growthinreverse.com/collab-playbook/&lt;/a&gt;&lt;/p&gt;
 </description>

The Underrated Growth Strategy That Beats Paid Ads (Better quality subscribers)

Get the FREE Lead Magnet Guide &gt;&gt; <a href="https://growthinreverse.com/leadmagnet/?ref=GIR-podcast">growthinreverse.com/leadmagnet</a>Get Instant Access to the Growth Vault now &gt;&gt; <a href="https://growthinreverse.com/vault?ref=GIRpodcast-growthvaultad">growthinreverse.com/vault</a>*** “Lead magnets definitely still work. I think they’re having a resurgence right now.” — Chenell BasilioIt took 60 episodes. But we finally dedicated a full episode to lead magnets — what they are, what’s actually working right now, and what’s quietly a waste of time.In this episode, we break down the three lead magnet formats we see winning, why “quick win” matters more than length, and how tactics like comment-to-get and pop-up newsletters can create real growth flywheels. We also talk about when lead magnets don’t make sense (yes, that’s a thing) and the simple promotion step most creators skip that could double the impact of what they’ve already built.KEY TAKEAWAYS<ul><li>The “Trojan horse” that beats the “Subscribe to my newsletter” CTA</li><li>Whether or not lead magnets still work</li><li>5 keys to a creating a successful lead magnet</li><li>The most critical lead magnet mistakes to avoid</li><li>The best types of lead magnets working right now  </li><li>Chenell's number #1 tip for lead magnets</li></ul>LINKS MENTIONED<ul><li><a href="https://pro.growthinreverse.com/growth-vault/?ref=GIRpodcast-growthvaultad">The Growth Vault</a> → </li><li><a href="https://podcast.growthinreverse.com/episodes/sam-vander-wielen">Sam Vander Wielen Episode →</a> </li><li><a href="https://growthinreverse.com/pro/?ref=GIRpodcast">Growth In Reverse Pro</a> </li></ul>FOLLOW ON SOCIAL<ul><li>Chenell: <a href="https://x.com/chenellco">Twitter</a> | <a href="https://linkedin.com/in/chenellco">LinkedIn</a></li><li>Dylan: <a href="https://www.linkedin.com/in/dylanredekop/">LinkedIn</a> | <a href="https://substack.com/@dylanredekop?">Substack</a> | <a href="https://www.instagram.com/growthcurrency/">Instagram</a></li></ul>OUR NEWSLETTERS<ul><li><a href="https://growthinreverse.com/?ref=pod_shownotes">growthinreverse.com</a></li><li><a href="https://www.growthcurrency.net/?ref=pod_shownotes">growthcurrency.net</a></li></ul>Subscribe &amp; Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating &amp; review on your favorite podcast platform.

<description>
 &lt;p&gt;Get the FREE Lead Magnet Guide &amp;gt;&amp;gt; &lt;a href="https://growthinreverse.com/leadmagnet/?ref=GIR-podcast"&gt;&lt;strong&gt;growthinreverse.com/leadmagnet&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Get Instant Access to the &lt;strong&gt;Growth Vault &lt;/strong&gt;now &amp;gt;&amp;gt; &lt;a href="https://growthinreverse.com/vault?ref=GIRpodcast-growthvaultad"&gt;&lt;strong&gt;growthinreverse.com/vault&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;***&lt;/p&gt;&lt;p&gt; &lt;strong&gt;“Lead magnets definitely still work. I think they’re having a resurgence right now.”&lt;/strong&gt; — Chenell Basilio&lt;/p&gt;&lt;p&gt;It took 60 episodes. &lt;/p&gt;&lt;p&gt;But we finally dedicated a full episode to lead magnets — what they are, what’s actually working right now, and what’s quietly a waste of time.&lt;/p&gt;&lt;p&gt;In this episode, we break down the three lead magnet formats we see winning, why “quick win” matters more than length, and how tactics like comment-to-get and pop-up newsletters can create real growth flywheels. We also talk about when lead magnets don’t make sense (yes, that’s a thing) and the simple promotion step most creators skip that could double the impact of what they’ve already built.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;KEY TAKEAWAYS&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The “Trojan horse” that beats the “Subscribe to my newsletter” CTA&lt;/li&gt;&lt;li&gt;Whether or not lead magnets still work&lt;/li&gt;&lt;li&gt;5 keys to a creating a successful lead magnet&lt;/li&gt;&lt;li&gt;The most critical lead magnet mistakes to avoid&lt;/li&gt;&lt;li&gt;The best types of lead magnets working right now  &lt;/li&gt;&lt;li&gt;Chenell's number #1 tip for lead magnets&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;LINKS MENTIONED&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://pro.growthinreverse.com/growth-vault/?ref=GIRpodcast-growthvaultad"&gt;&lt;strong&gt;The Growth Vault&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; → &lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://podcast.growthinreverse.com/episodes/sam-vander-wielen"&gt;&lt;strong&gt;Sam Vander Wielen Episode →&lt;/strong&gt;&lt;/a&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://growthinreverse.com/pro/?ref=GIRpodcast"&gt;&lt;strong&gt;Growth In Reverse Pro&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;FOLLOW ON SOCIAL&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Chenell&lt;/strong&gt;: &lt;a href="https://x.com/chenellco"&gt;Twitter&lt;/a&gt; | &lt;a href="https://linkedin.com/in/chenellco"&gt;LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Dylan&lt;/strong&gt;: &lt;a href="https://www.linkedin.com/in/dylanredekop/"&gt;LinkedIn&lt;/a&gt; | &lt;a href="https://substack.com/@dylanredekop?"&gt;Substack&lt;/a&gt; | &lt;a href="https://www.instagram.com/growthcurrency/"&gt;Instagram&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;OUR NEWSLETTERS&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://growthinreverse.com/?ref=pod_shownotes"&gt;&lt;strong&gt;growthinreverse.com&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.growthcurrency.net/?ref=pod_shownotes"&gt;&lt;strong&gt;growthcurrency.net&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Subscribe &amp;amp; Leave a Review:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating &amp;amp; review on your favorite podcast platform.&lt;/p&gt;
 </description>

5 Keys To Scale Growth with Lead Magnets

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money.

Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out.

Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.

Newsletter & Email Growth: Growth In Reverse

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