Newsletter & Email Growth: Growth In Reverse

Get the Collaboration Playbook and resources here → https://growthinreverse.com/collab-playbook/

Get the FREE Lead Magnet Guide >> growthinreverse.com/leadmagnetGet Instant Access to the Growth Vault now >> growthinreverse.com/vault*** “Lead magnets definitely still work. I think they’re having a resurgence right now.” — Chenell BasilioIt took 60 episodes. But we finally dedicated a full episode to lead magnets — what they are, what’s actually working right now, and what’s quietly a waste of time.In this episode, we break down the three lead magnet formats we see winning, why “quick win” matters more than length, and how tactics like comment-to-get and pop-up newsletters can create real growth flywheels. We also talk about when lead magnets don’t make sense (yes, that’s a thing) and the simple promotion step most creators skip that could double the impact of what they’ve already built.KEY TAKEAWAYSThe “Trojan horse” that beats the “Subscribe to my newsletter” CTAWhether or not lead magnets still work5 keys to a creating a successful lead magnetThe most critical lead magnet mistakes to avoidThe best types of lead magnets working right now  Chenell's number #1 tip for lead magnetsLINKS MENTIONEDThe Growth Vault → Sam Vander Wielen Episode → Growth In Reverse Pro FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.

Get Instant Access to the Growth Vault now >> growthinreverse.com/vault*** In this episode of the GIR Podcast, we're airing "cross-published" episode originally featured on Jay Clouse's Creator Science podcast. Check out the Creator Science podcast here >>***“If someone can Google what you wrote and get the same thing elsewhere, it’s not differentiated.” — Chenell BasilioChenell Basilio joins Jay Clouse on Creator Science to break down how she built Growth In Reverse into a thriving newsletter with over 35,000 subscribers.Chenell shares the strategy behind her deep dive format, how she thinks about positioning and differentiation, why focus beats platform sprawl, and how she turned detailed research into sustainable audience growth. Jay and Chenell also discuss monetization, collaboration strategy, audience building, and what it actually takes to build a durable newsletter business.KEY TAKEAWAYSWhy depth beats volume when building a newsletter audienceThe compounding power of collaborations in niche marketsHow to create “internal share” content that spreads inside companiesWhy narrowing your focus accelerates newsletter growthThe difference between building an audience and building a businessHow to turn research into durable newsletter contentWhy distribution strategy matters more than content frequencyThe real value of long-term positioning in the newsletter spaceLINKS MENTIONEDCreator Science podcastThe Growth VaultGrowth In Reverse newsletterJay Clouse on LinkedInGrowth In Reverse Pro FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.

Get the FREE Growth Levers Library: growthinreverse.com/growth-levers-library/***“Most people underestimate how long it takes for anything meaningful to happen.” — Matt Paulson, MarketBeat Matt Paulson is the founder of MarketBeat, one of the largest independent financial media brands on the internet. What started as a scrappy side project eventually turned into a multi-newsletter business serving millions of investors, driven primarily by search, disciplined publishing, and long-term thinking.In this episode, Matt walks through how MarketBeat grew over time, why newsletters became a central growth lever, how monetization evolved alongside the audience, and what most creators misunderstand about “overnight success.” This is a grounded, reality-based look at building a newsletter business that lasts.KEY TAKEAWAYSWhy Matt believes most newsletter creators reach for paid growth far too earlyThe channel Matt actively avoided for years, even as others obsessed over itThe two most important metrics Matt pays attention toMarketBeat's sign-up flow that earns back paid growth spend The surprising channel Matt is most bullish on today and why it prints moneyWhat “organic growth” actually looked like when it wasn’t glamorousHow MarketBeat evaluated channels based on profit, not attentionThe point where “more traffic” stopped being the goalWhat Matt would double down on today if starting from zeroLINKS MENTIONEDMarketBeat.comMattPaulson.comMarketBeat YouTube ChannelNewMediaSummit.com (use GIR20 for 20% off your ticket)Take your newsletter to the next level with Chenell & Dylan — join GIR Pro todayAll of Chenell's Free Content → FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.

This is a clip from the FULL GIR episode with Tom Orbach: SPOTIFY: https://open.spotify.com/episode/3LiScMzoSsoyASlymH8vC6YOUTUBE: https://www.youtube.com/watch?v=vD-xde5kQ4Q***How do you launch a paid Substack newsletter earning $50,000—without a long pre-launch, teaser campaign, or complicated funnel?And all this while working a full-time job?In this Growth In Reverse podcast clip, Tom Orbach breaks down exactly how he launched the paid version of his Substack newsletter after nearly two years of publishing for free—and why simply announcing it to his list worked so well.You’ll hear how Tom:→ Designed a paid Substack offer people couldn’t price per email→ Ran a surprise-style launch without warming up his audience→ Used multiple emails (not just one) to drive conversions→ Signed up 500+ paid subscribers before publishing his first paywalled postLINKS MENTIONEDTom's 3 Big Growth Levers & Launch PlanThe Full GIR Episode with Tom OrbachTom's newsletter — MarketingIdeas.comTom's 3 Big Growth Levers & Launch PlanNewMediaSummit.com (use GIR20 for 20% off your ticket)Take your newsletter to the next level with Chenell & Dylan — join GIR Pro todayAll of Chenell's Free Content → FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform