Women in the driving seat

Episode 25 of Women in the driving seat, the Autotrader podcast that shares both the personal and professional lives of women in the auto industry features  Kim Costello, Chief Marketing Officer at Pinewood AI, and Elena Vasciminno, Head of Marketing at Leapmotor UK. This episode delves into the transformative impact of AI on marketing, highlighting its innovative capabilities while acknowledging that human perspective and creativity cannot be replicated.

This week's episode features Karen Hilton, MD of British Airways Euroflyer and Amrit Kaur, staff writer on the Bauer Media Digital Automotive Hub. Karen and Amrit highlighted the perpetuation of gender stereotypes in schools at early stages and how this has contributed to the gender gap in STEM roles. The guests also discuss the usage of AI in their daily lives, weighing up the benefits versus the disadvantages.

This week's episode features Vicky Edmonds the CEO of EVA England, who joined after nearly 20 years in government.   The second guest featured is Melanie Shuffle-Botham, co-founder of Zapmap after working at various marketing & tech roles for 20 years.This episode discusses the different ways we can further support EV drivers and those considering making the transition to electric. We also have a look at our guests’ careers and how they came to be where they are today; two successful women with a passion for electric vehicles.This is an Autotrader podcast

This episode features Lisa Brankin, Chair and Managing Director of Ford Britain and Ireland, and Julie David, Executive Coach and Board Advisor, and former Managing Director of Peugeot, DS Automobiles & Alfa Romeo. In this episode, our guests reflect on the evolution of diversity and inclusion in the automotive industry, discuss the impact of competition in the sector, and the benefits of the Electric Car Grant.This is an Autotrader podcastVisit: https://www.autotrader.co.uk

This episode features Lakshmi Moorthy, UK CEO for Arval, one of the largest vehicle leasing businesses in the UK and Hayley Pells, the Government Affairs Lead at the Institute of the Motor Industry (IMI) . Our guests share what they wish they had done when they first started in their careers, how they balance multiple roles, and reflect on the impact of seeing other women in positions of power.Recorded May 2025.