<p>Summary<br />In this insightful interview, Andy Janning shares his expertise on storytelling within the credit union industry, emphasizing the importance of authentic narratives, organizational humility, and strategic storytelling frameworks like the Story Score. Discover how compelling stories can differentiate credit unions, build trust, and deepen member relationships.<br /><br />Andy Janning is a nationally-recognized keynote speaker and storyteller who has served the credit union industry for over 25 years.<br /><br />He's the author of the books “Heroes, Villains, and Drunk Old Men” and “The Breast Cancer Portrait Project”, a national award winner for overall excellence in talent development, a faculty member of America’s Credit Unions Management School, and the producer of one of the largest documentary storytelling projects in credit union industry history.<br /><br />He’s the creator of StoryScore, the first-ever systematic methodology that helps credit unions measure and improve their storytelling efforts.<br />Andy is also the founder of Life Over Debt, an international award-winning alliance of credit unions helping members heal from the financial trauma of cancer.<br /><br />Takeaways:<br />The financial services industry, particularly credit unions, faces significant challenges in storytelling that must be addressed to better connect with members.<br />The COVID-19 pandemic shifted priorities for many, including the necessity to understand and address the financial crises associated with serious health issues like cancer.<br />Effective storytelling in the credit union sector requires a focus on personal narratives that highlight the impact of services on individual lives, not just operational successes.<br />There exists a critical need for credit unions to differentiate themselves by sharing authentic stories that resonate with their communities and reflect the real human experiences of their members.<br /><br />Links referenced in this episode:<br /><a rel="noopener noreferrer nofollow" href="http://makegreatstories.com" target="_blank">makegreatstories.com</a><br /><br />Companies mentioned in this episode:<br />Forum Credit Union<br />National Credit Union Foundation<br />Idaho Central Credit Union<br />St. Cloud Financial Credit Union<br />Triunity Foundation</p>