Sophie zeroes in on how perfectly targeted ad placements not only bring brands closer to their audiences, but deliver real results not typically found in other forms of media. She deep dives into this trend and discusses the effect that data driven, and sometimes AI powered solutions, has on a show and the audience, itself. This episode features Tamara Zubaity, co-founder and CEO of Barometer, Paul Riismandel, President at Signal Hill Insights, and Shankar Vedantam, Executive Editor and host of Hidden Brain.

<description>&lt;p&gt;Sophie zeroes in on how perfectly targeted ad placements not only bring brands closer to their audiences, but deliver real results not typically found in other forms of media. She deep dives into this trend and discusses the effect that data driven, and sometimes AI powered solutions, has on a show and the audience, itself. &lt;/p&gt;&lt;p&gt;This episode features Tamara Zubaity, co-founder and CEO of Barometer, Paul Riismandel, President at Signal Hill Insights, and Shankar Vedantam, Executive Editor and host of &lt;i&gt;Hidden Brain&lt;/i&gt;.&lt;/p&gt;
</description>

Podcast ads have become as incorporated into the show as the storyline itself, that the combination of a brand partnership and perfectly placed spot is what we're calling The Collab.

The Collab

Sophie dives into the ever-important host-listener relationship, and how the breaking down of the fourth wall brings the audience in as contributors, taking them from listeners to part of the show. With her guests, she discusses the use of social media, how hosts will take the extra step to make their fans feel seen and heard, and just how advertisers can align themselves with this trend. This episode features Alie Ward, host of the comedic science podcast Ologies, and Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB).

<description>&lt;p&gt;Sophie dives into the ever-important host-listener relationship, and how the breaking down of the fourth wall brings the audience in as contributors, taking them from listeners to part of the show. With her guests, she discusses the use of social media, how hosts will take the extra step to make their fans feel seen and heard, and just how advertisers can align themselves with this trend. &lt;/p&gt;&lt;p&gt;This episode features Alie Ward, host of the comedic science podcast &lt;i&gt;Ologies,&lt;/i&gt; and Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB).&lt;br /&gt; &lt;/p&gt;
</description>

Creators are going beyond the scope of audio storytelling, while inviting listeners to contribute to the content and weigh in more than ever before. The Feedback Loop allows devoted listeners and fans the opportunity to not only enjoy their favorite shows, but to become a part of them, as well. 

The Feedback Loop

Podcast creators are here to shake up the industry make-up, representing a whole host of races, genders, and cultures which allow for a richer, more diverse medium. In this episode, Sophie discusses how the industry has expanded into the multi-cultural phenomenon we know today along with the uncharted territory brands have to advertise have within the space. This episode features Jack Hobbs, CEO of Revolver Podcasts, Jordi Olivares, co-founder and general manager of Pitaya Entertainment, and Gabriel Soto, Senior Director of Research at Edison Research

<description>&lt;p&gt;Podcast creators are here to shake up the industry make-up, representing a whole host of races, genders, and cultures which allow for a richer, more diverse medium. In this episode, Sophie discusses how the industry has expanded into the multi-cultural phenomenon we know today along with the uncharted territory brands have to advertise have within the space. &lt;/p&gt;&lt;p&gt;This episode features Jack Hobbs, CEO of Revolver Podcasts, Jordi Olivares, co-founder and general manager of Pitaya Entertainment, and Gabriel Soto, Senior Director of Research at Edison Research&lt;br /&gt; &lt;/p&gt;
</description>

As podcasts have grown in popularity over the years, so too have the voices within the medium, bringing about a diverse sea of talent with representation in race, gender, and cultures which allows for a wider range of points of view and larger audiences. 

The Shake Up

Bingeable podcast creation has led to a rise in listener-creator engagement. In fact, two-thirds of listeners are taking in multiple episodes back-to-back in a single session, as they seek connections with not only the story, but the storytellers themselves. In this episode, Sophie discusses how the bingeable model engages listeners while also benefiting advertisers pursuing a way to tell their own brand's story while speaking to devoted audiences. This episode features Tom Webster, partner at Sounds Profitable, and Delia D’Ambra, host and producer of three hit shows, Counterclock, Park Predators, and Dark Arenas.

<description>&lt;p&gt;Bingeable podcast creation has led to a rise in listener-creator engagement. In fact, two-thirds of listeners are taking in multiple episodes back-to-back in a single session, as they seek connections with not only the story, but the storytellers themselves. In this episode, Sophie discusses how the bingeable model engages listeners while also benefiting advertisers pursuing a way to tell their own brand's story while speaking to devoted audiences. &lt;/p&gt;&lt;p&gt;This episode features Tom Webster, partner at Sounds Profitable, and Delia D’Ambra, host and producer of three hit shows, &lt;i&gt;Counterclock, Park Predators&lt;/i&gt;, and &lt;i&gt;Dark Arenas.&lt;/i&gt;&lt;br /&gt;&lt;br /&gt; &lt;/p&gt;
</description>

This episode tackles the power of the binge, and how bingeable podcast creation has led to audience connection, building a trusting relationship between advertisers and audiences.  


The Binge

As we dive into what it means for creators to turn their podcasts into their mainhustle, and main source of income, we also explore the benefits advertisers can find in the space. In this episode, Sophie sits down with Mike Davis, co-founder Dirty Mo Media, Sarah Bolton, Advertiser Perceptions, and Cameron Hendrix, CEO of Magellan.

<description>&lt;p&gt;As we dive into what it means for creators to turn their podcasts into their mainhustle, and main source of income, we also explore the benefits advertisers can find in the space. &lt;/p&gt;&lt;p&gt;In this episode, Sophie sits down with Mike Davis, co-founder Dirty Mo Media, Sarah Bolton, Advertiser Perceptions, and Cameron Hendrix, CEO of Magellan.&lt;br /&gt; &lt;/p&gt;
</description>

We explore the creators at the core who have turned their podcasts from passion project to mainhustle, not only providing a main source of income, but also a mainstay in many advertiser’s media plans. 

The Mainhustle

The Trendcast is a new, five-episode podcast series from SiriusXM Media, reflecting on the hottest podcast trends this year, as showcased in the 2024 Podcast Trends Report.

The Trendcast

Details

Recent Episodes