Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

She walks into a local boutique, and they already know her name.Her DMs are full of people asking for pizza recommendations or sharing their favorite ice cream place.And her content feels like hanging out with a friend, not watching a boring sales pitch.We have a special Modern Agent guest on the podcast today — Emma Jordison (aka DSM Home Girl) to talk about what it looks like to build a real estate business on authenticity, local content, and the kind of consistency that compounds over time.Emma shares how she went from throwing things together on social media to reaching over 65,000 accounts in her first 90 days in the membership, and why she believes social media is a long game worth playing.The girls discuss:♡ Why Emma built her brand around local content♡ Showing up consistently when you have three boys, a full pipeline, and a life♡ The DSM Homegirl brand — how she coined it, why niching down works, and how she handles serving multiple areas♡ Her brand photos that feel like Instagram pics♡ Her 30-day listing prep series—Emma’s links:♡ Instagram: @emma.buyiowa♡ Join her email club!♡ Check out her other links—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: 7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael J. MaherThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Ever wondered what actually happens inside a Modern Agent Social Club content call?We've been wanting to share this with our podcast listeners for a while, so today, you're getting a real, unfiltered look at one of our monthly member workshops! There's a plant metaphor (because it wouldn’t be a Modern Agent call without a metaphor), a member who closed her biggest deal ever because she posted about D&D, and a behind-the-scenes look at something exciting we've been building for our members!!!If you've ever thought about what it would feel like to have a community of agents in your corner every single month, this episode is your little taste of that before you take the plunge and join us!The girls discuss:♡ Why showing up like a content creator (not just a realtor) changes the game in your marketing♡ How to customize done-for-you content♡ Real member wins♡ A sneak peek at the Spring Photo Challenge inside the membership—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

“Your social media is not your trophy room. It's your living room.”Kayla said this in today’s episode, and we love it so much we might put it on a t-shirt! So many agents are posting listings, market updates, client testimonials, and guides like they're hanging plaques on a wall, and then wondering why no one's stopping to look.The trophy room content checks the box. The living room content builds the relationship. And the relationship is what gets you the referral.We're doing a this-or-that breakdown of 10 swaps you can make this spring to shift from billboard to conversation.The girls discuss:♡ Why drawing out your ideas on camera gets more attention than a polished graphic♡ How to take your own photos (and why they'll always outperform stock images)♡ The magic of just saying what you want to say♡ How to promote your spring guide without it feeling like a billboard—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: The Slight Edge by Jeff Olson♡ Book: Draw to Win by Dan Roam♡ Tool: 750words.com♡ Past Episode: “17. Basic Listing Posts? We Don't Know Her”This episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

We hear it all the time: "I want to look professional, but I also want to show my personality."And every single time, our answer is the same: you can absolutely do both!In this episode, we're getting into the brand details that make your content look elevated and feel like you at the same time. We're talking fonts, colors, on-brand props, music, stories, reels…all of it.Our whole point is that randomness is unprofessional. And when you start stacking these small, intentional choices on top of each other, something clicks. Your content starts to feel cohesive, and people start to recognize it. Instead of blending into generic real estate posts, you become the agent they remember.The girls discuss:♡ How to choose fonts, colors, and filters that make your content look cohesive and on-brand♡ The psychology of color and how to pick one that actually feels like you♡ Why on-brand props (even your Stanley) are doing more for your brand than you think♡ Tips for posts, stories, and reels that are intentional and memorable♡ How signature series and strategic content can turn casual scrollers into loyal followers—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Brighten Made (Bri Summers)♡ Instagram: Jessica Garvin♡ Instagram: Savannah K Barry♡ Instagram: Balanced with Britt♡ Instagram: Shop Etta and East♡ Instagram: Cheese Gal (Cortney LaCorte)♡ Instagram: Bryann Buhl♡ Podcast: Build with Leila Hormozi, Ep. 302 — "Courage Comes First, Confidence Comes Later"♡ Article: Brighten Made — How to Choose Your Brand Color PaletteThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Part 6 of the Wealthy Agent Upgrade series: We're wrapping up our mini series today with this powerful episode about letting go of the default and getting your environment right.Because you could have the most creative content ideas, the cutest Canva graphics, and a perfectly consistent posting schedule… and still hear get very little engagement every time you post. Why? Because content without a personal brand just doesn't land.This is the final episode of the Wealthy Agent Upgrades series, and we’re wrapping it up with the factor that ties everything together: getting yourself in the right room.It's really hard to get different results if your environment doesn't change. When everyone around you is saying "just pay for the leads" or "don't bother with social media," it's nearly impossible to build the belief that showing up online could actually transform your business.The right room changes that. It raises your standards and surrounds you with a community of agents whose wins and lessons help you skip ahead faster than you ever could on your own.The girls discuss:♡ Why your environment is either expanding you or making excuses for you♡ Why community helps you learn faster, borrow confidence, and stop quitting too soon♡ What it really means to raise your standards♡ How to know if Modern Agent Social Club is (or isn't) the right fit for you—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: The Naked Mind by Annie Grace♡ Podcast: Working Hard with Grace BeverleyThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday