Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

There's a post that circles around Instagram every so often that says something like, "here's my life on IG and here’s my real life.” And every time it shows up, we roll our eyes a little. Because if we're being honest, nobody actually wants to watch everybody's real real life day after day. We open Instagram for an escape, not the news. Today, we're talking about what happens when the social media spark disappears, and life gets hard. We get into the cocktail party test for deciding what's appropriate to share online and the low-lift ways to find joy again so you actually have something to post. The girls discuss: ♡ Why a brand only has to reflect parts of your life, not all of it, to stay authentic ♡ The cocktail party test for what's appropriate to share (and what's better left for your journal) ♡ How to get out of a motivation slump when nothing feels fun or documentable ♡ Setting a scroll limit so you can actually create instead of just consuming ideas ♡ Investing in yourself right now, even outside of Instagram, so you have something real to share later — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Prioritize Play by Rachael Renae ♡ Instagram: @siececampbell and @jlgarvin This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we were your social media manager for the day, what would we actually need from you to make it work? If you're hoping a manager can build your brand from scratch without knowing your story, your calendar, or what you're texting your friends about, this episode might reframe things a little. Because the truth is, no one can create content that actually sounds and feels like you without knowing you first. So here's exactly what we'd ask of you, how your calendar and camera roll become your best content tools, and why the secret to standing out is a brand so specific to you that people can't help but remember it. The girls discuss: ♡ What we'd need from you before we ever created a single post ♡ Why your calendar (not just your camera roll) is the real content goldmine ♡ How we'd build a custom photo and B-roll list based on your actual brand ♡ Why your life has to genuinely overlap with your ideal client's life ♡ Introducing the Modern Agent Mastermind, our new fast-track coaching tier for members — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media. My dad called me about an hour later and asked, "Kayla, what if you don't pass?" I told him, "Dad, if I don't tell people I'm doing this, I'll never actually go take the test!" If you've ever felt weird about posting before you technically "deserve" to, this episode is my love letter to you. I get DMs constantly from agents who are brand new, and this is exactly what I'd tell them. In this episode, I'm walking through exactly what I'd post if I were starting completely over today and why focusing on your personal brand now (not just "the real estate brand") is the advantage nobody talks about. The girls discuss: ♡ Why sharing your journey before you're licensed builds trust and momentum ♡ How to post like a working agent before you have any clients ♡ Building your content library when your inbox is at zero ♡ Creating home content that feels "you" without an aesthetic house — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Alashia Wartelle's reel This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

We fully believe fall is the Super Bowl of content, and we’re not just talking about football! Between the candles, the Sunday games, the Gilmore Girls reruns, and the pumpkin everything popping up on every corner, this season hands you content on a silver platter. All you have to do is start capturing it. In this episode, we're walking through how to turn your experience of fall into real leads. We're talking mood boards, B-roll ideas, the s'more method for mixing real estate with personality and local flavor, and the one thing you need to be doing in your stories every single week if you want your warm followers to turn into real conversations. The girls discuss: ♡ Why fall is the best season of the year for content and how to capture it ♡ The "fall inspo mood board" exercise for figuring out your content style ♡ Turning everyday fall moments into scroll-stopping B-roll ♡ The s'more method: mixing real estate, local flavor, and personality into one post ♡ How to simplify your fall guide so it sounds like you ♡ The one weekly story CTA that turns warm followers into real leads — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Cheese Gal ♡ Chelsea Harold ♡ revealstudio.co ♡ Launch Your Brand Live (Modern Agent Social Club member training, Wed Sept 2) This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

No matter how polished your headshots are, or how gorgeous that listing photo looks, if that's all you're sharing, your content isn't making anyone feel anything. And you're too good for that! Yes, we're real estate agents, not full-time photographers or content creators. But if we want to connect with our communities and turn scrollers into clients, our visuals have to pull their weight. It's just me, Kayla, in the studio today, and I'm sharing my guide to taking better Instagram photos as a real estate agent. We're talking phone settings, simple styling tricks, how to turn one photo opportunity into five, and a few accounts I've been loving for inspiration. Wipe down that lens (this is tip #1!) and let's dive in. Kayla discusses: ♡ How to instantly upgrade your photos with two simple phone settings ♡ Why a splash of color and a signature prop make your content unmistakably you ♡ How to turn one photo into five by changing your angle, zoom, and framing ♡ The power of white space, candid moments, and paying attention to light ♡ A few accounts I'm loving right now for pose and content inspiration — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Tezza app ♡ @jennspumoni ♡ @shopettaandeast ♡ @jas.olivia This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday