In this conversation, Bill Sheehan shares his extensive experience in the association space, particularly his role at D2L and his significant achievement in creating the Sweet Snacks Expo.He discusses the importance of strategy, operational planning, and the collaborative effort required to execute a successful event.Bill emphasizes the need for perseverance, vision, and the ability to adapt to challenges while maintaining a focus on the end goal.His insights provide valuable lessons for current and future leaders in any industry.Key TakeawaysBill Sheehan has over 32 years of experience in the association spaceD2L focuses on transforming learning through its Brightspace platformAssociations are designed to protect, promote, and advance their industriesThe Sweet Snacks Expo was a significant achievement for Bill, generating substantial revenue for members and the National Confectioners AssociationCollaboration and open-mindedness are key to successful event planningStrategic thinking involves working backwards from a vision to identify necessary stepsQualitative results are as important as quantitative metrics in assessing successLeaders must be adaptable and willing to listen to diverse perspectivesExecutive Wins - https://executivewins.comNewsletter - https://executivewins.com/newsletterExecutive Wins Workshop - https://executivewins.com/workshopsLinkedIn - https://www.linkedin.com/in/gordonsheppard/