In this conversation, Bill Harper, founder and chief creative officer at BrandBoss HQ, discusses the importance of storytelling in branding and how businesses can differentiate themselves in a crowded market.He shares his unexpected success on TikTok, emphasizing the platform's potential for mini mentorship and audience engagement.Bill outlines his strategic approach to content creation, the significance of identifying a 'one thing' for branding, and the operational insights necessary for success.He also reflects on the global impact of TikTok on his business and offers valuable leadership lessons for those looking to navigate the evolving landscape of marketing.Key TakeawaysDifferentiation is crucial for branding success.TikTok serves as a platform for mini mentorship and is an effective way to build authority and trustEngagement is key to building an audienceStrategy is essential for effective brandingIdentifying your 'one thing' simplifies marketing effortsContent creation requires intentional planningHelping others achieve their dreams can lead to successPatience and consistency are vital in marketingExecutive Wins - https://executivewins.comNewsletter - https://executivewins.com/newsletterExecutive Wins Workshop - https://executivewins.com/workshopsLinkedIn - https://www.linkedin.com/in/gordonsheppard/