In this conversation, we explore insights from Bianca Parsons, Executive Director of the Alberta Food Processor Association (AFPA), as she shares her journey and the significance of local food production in Alberta.You’ll also hear her discuss the importance of local food production, along with how to use food as a cultural connector.She also points out that at least 70 cents of every dollar you spend on local foods stays in the local economy, which can be a significant economic driver.You’ll also learn how the AFPA has proven its value over time, to the point where have now been able to apply for grants to double their staff.In addition,  you’ll learn about how AFPA is helping food entrepreneurs to be more successful through various initiatives.Key TakeawaysBuying local keeps 70 cents in AlbertaFunders notice and reward when you consistently demonstrate valueAdvocacy for local food initiatives improves the economy and safety in food production and distributionEntrepreneurs need services like the Navigator program to get them help outside of their expertise, which allows them to focus on core competenciesFood can serve as a bridge between generations and culturesExecutive Wins - https://executivewins.comNewsletter - https://executivewins.com/newsletterExecutive Wins Workshop - https://executivewins.com/workshopsLinkedIn - https://www.linkedin.com/in/gordonsheppard/