Shaffina Mohamed shares her journey from medical professional to family business leader, highlighting the strategic operational practices that drive customer loyalty and business growth in the niche, heavy duty lighting industry.Discover how authentic leadership, continuous learning, and customer-centric operations create a resilient and innovative company.Key TakeawaysMake it easy for your customers to do business with youBuild a learning cultureA flat structure leads to faster response timesKeep your customer in mind even when they aren’t lookingBe a trusted partnerLeaders need to be authentic and ask questions when they don’t have the answerWorking directly with your customers on design and fulfilment is more effectiveDouble check all orders and reward accuracySurround yourself with great peopleExecutive Wins - https://executivewins.comNewsletter - https://executivewins.com/newsletterExecutive Wins Workshop - https://executivewins.com/workshopsLinkedIn - https://www.linkedin.com/in/gordonsheppard/