Guest: Chris LaCorata, Co-Founder of Grassi, a certified organic barley grass juice powder beverage built for hydration, immunity, and recovery.In this episode, we cover:How a series of factory closures and the NAFTA era inspired Chris to build a manufacturing-rooted brand in AmericaWhy the pandemic forced a pivot — and how that pivot led to GrassiWhat makes barley grass juice powder a superfood (all 8 essential amino acids, blood/liver detox, zero gluten)Why Grassi is positioning itself as the healthy alternative to soda AND plain water — "hydration with benefits"The branding strategy behind going retro/vintage instead of clinical or farmer's marketHow they're building a family-run company with intentional, values-aligned distribution partnersTheir partnership with an MMA training center and why athletes love it for recoveryBeing named Barley Beverage of the Year 2025 by Lux Life AND becoming a finalist at Expo West (Specialty Food Industry) out of 1,000+ brandsWhat channels they sell through: grassi.com, Amazon, Walmart, Public Square, Faire, and now Gourmet International (nationwide)Why convenience stores, youth sports, and professional athletics are their biggest growth targetsConnect with Grassi:🌐 Website: grassi.com📦 Also on Amazon & Walmart📧 General inquiries: [email protected]📧 Team/partnership requests: [email protected]