In this episode, Rob Pene sits down with Jason Wong, a seasoned entrepreneur who has moved from building e-commerce brands to mastering the massive, often overlooked world of manufacturing and packaging. Jason shares his journey of "climbing the mountain" over the last year, explaining why he chose to sell "shovels" (packaging) instead of chasing the latest "gold rush" in SaaS or info products.From utilizing AI avatars to generate 50 million views to navigating 155% tariffs and global supply chains, Jason provides a masterclass on building tangible equity and why the "unsexy" industries often have the highest ceilings.Key HighlightsThe "Climb" of the Last 12 Months: Jason reflects on the intense challenges of the past year and why it felt like a "free solo" mountain climb.Why Packaging?: Discover why Jason moved away from brand ownership to focus on a "common denominator" product that every physical brand needs.Building a Content Engine: How Jason "cloned" himself using AI (ElevenLabs and HeyGen) to drive 50 million annual views to a manufacturing business.The Equity Play: Why Jason believes tangible products offer better long-term value and "empire building" potential compared to info products.The Reality of "Made in America": A candid look at the infrastructure challenges of bringing manufacturing back to the U.S. and the impact of tariffs.The 3-Star Service Model: How Jason’s company, Packing Duck, differentiates itself by offering a "Michelin star" experience in a "Holiday Inn" industry.Connect with Jason WongWebsite: packingduck.com Instagram: @duck