Untrended Podcast
Untrended Podcast

Untrended Podcast

Publicis Pro

Overview
Episodes

Details

Tired of business podcasts that promise silver bullets and spoon-feed you cookie-cutter advice? Well, this isn’t one of them. Welcome to the Untrended Podcast, where we uncover extraordinary stories about business and culture. Brought to you by Publicis Pro, this show isn’t about “growth hacks” or corporate fluff. It’s about raw, honest, and sometimes ridiculous tales from the world of marketing and business. From unexpected challenges to out-of-the-box ideas, we’re here to talk about the truths you won’t find in a handbook—the ones that truly shape creativity, strategy, and success. The Untrended Podcast. Real stories. Real laughs. Nothing held back.  Subscribe now wherever you get your podcasts.

Recent Episodes

Working parents: the good, the bad and the baffling…
FEB 24, 2026
Working parents: the good, the bad and the baffling…
<p>What does it really mean to be a working parent today?</p> <p>In this episode of UnTrended, Nicole Jones is joined by Jamie Fewery, Jon Lonsdale, Billy Hamilton-Stent and a host of parents from across Pub Pro, for an open, funny, and deeply honest conversation about working parenthood.</p> <p>Recorded with Nicole on the brink of becoming a parent herself, this episode explores the realities of balancing demanding careers with childcare, exhaustion, guilt, ambition, and identity; from newborn trenches to teenage years, and everything in between</p> <p>Later in the episode, Nicole is joined by Katie Pospischill, Managing Partner at Pub Pro and working mum of two, who shares a powerful perspective on leadership, burnout, self-kindness, and what workplaces really need to understand about supporting parents.</p> <p>This episode goes beyond tips and tricks. It looks at identity, ambition, and the cultural expectations placed on working parents, particularly women, in demanding industries like advertising and marketing.</p> <p>It’s about accepting that you can’t have everything, all at once and that good enough really is good enough.</p> <p>Whether you’re a parent, about to become one, thinking about it, or simply managing work alongside life’s bigger responsibilities, this episode offers reassurance, perspective, and solidarity.</p> <p>Subscribe to UnTrended for more conversations on work, culture, leadership, and life</p> <p><b>Chapter Markers</b></p> <p><b>(01:10) — Why working parenthood feels harder than ever</b></p> <p>The changing realities of dual-income households, stress, and modern parenting.</p> <p><b>(05:00) — “Everything is a phase” (even the brutal bits)</b></p> <p>Why remembering this matters most for new parents.</p> <p><b>(10:20) — Paternity leave and why it matters</b></p> <p>How time off for dads changes outcomes for families and careers.</p> <p><b>(16:10) — Kids in pubs, soft play, and cultural shifts</b></p> <p>How parenting reshapes social life (and your tolerance levels).</p> <p><b>(20:30) — Fear of losing professional identity</b></p> <p>Why stepping away from work can feel scarier than parenting itself.</p> <p><b>(28:40) — Burnout, boundaries, and being kinder to yourself</b></p> <p>Why “just set boundaries” isn’t realistic for client-service roles.</p> <p><b>(35:40) — Letting go of guilt and perfection</b></p> <p>Why “good enough” really is enough.</p> <p><b>(38:00) — Final reflections: you can’t have it all, all the time</b></p> <p>Closing thoughts on balance, expectations, and shared experience.</p> <p><b>Useful Links</b></p> <p>Get to know Katie Pospischill on <a href="https://uk.linkedin.com/in/katie-pospischil-13809217" target="_blank">LinkedIn</a></p> <p>Follow Nicole Jones on <a href="https://www.linkedin.com/in/nicole-jones-447b1547/" target="_blank">LinkedIn</a></p> <p>Connect with <a href="https://www.linkedin.com/in/billy-hamilton-stent-6226a/" target="_blank">Billy Hamilton-Stent</a></p> <p>Learn more from <a href="https://www.linkedin.com/in/jamiefewery/" target="_blank">Jamie Fewery</a></p> <p>Touch base with Jon Lonsdale on <a href="https://uk.linkedin.com/in/jonlon" target="_blank">LinkedIn</a></p> <p>For more information visit the <a href="https://publicispro.com/" target="_blank">Publicis Pro Website</a></p>
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42 MIN
Bonus Episode: AI, Discoverability & the Future of B2B Marketing
FEB 2, 2026
Bonus Episode: AI, Discoverability & the Future of B2B Marketing
<p>How will B2B buyers find, evaluate, and trust brands in a world shaped by AI?</p> <p>In this special bonus episode of UnTrended, Billy Hamilton Stent, Chief Strategy Officer at Publicis Pro, sits down with Mimi Turner, Head of Marketplace Innovation at LinkedIn, to explore one of the biggest shifts facing B2B marketing right now: AI-driven discovery and generative engine optimisation (GEO)</p> <p>The conversation goes beyond technology, touching on culture, behaviour, and confidence and what it really takes for organisations to change when the future no longer resembles the past.</p> <p>As Mimi puts it, this may be an epoch-changing moment, one that forces brands to grow up, get clearer on who they are, and build credibility in ways that both humans and machines recognise.</p> <p>If you work in B2B marketing, strategy, growth, or leadership, this episode offers a grounded, human perspective on where AI discovery is heading and how brands can respond without chasing hype or fear.</p> <p>This is less about tactics, and more about how trust, relevance, and authority will define success in 2026 and beyond.</p> <p>Subscribe to The UnTrended Podcast wherever you get your podcasts and never miss an episode.</p> <p><b>Chapter Markers</b></p> <p>(<b>01:55) — Looking ahead to 2026: what’s really changing</b></p> <p>Mimi shares the two major shifts she sees shaping B2B marketing strategy over the next few years.</p> <p><b>(05:45) — Why AI search rewards human qualities</b></p> <p>Expertise, authority, trust, and relevance and how these human traits align with how LLMs prioritise content.</p> <p><b>(09:50) — Why events — not ideas — drive real change</b></p> <p>The cultural and organisational challenge of adapting when the future no longer looks like the past.</p> <p><b>(13:10) — A more optimistic view of AI’s impact</b></p> <p>How AI could lead to richer customer experiences, better marketing, and new roles.</p> <p><b>(14:00) — A possible renaissance of trust and value</b></p> <p>Mimi’s closing reflection on whether AI could usher in a more human era of business.</p> <p><b>Useful Links</b></p> <p>Get to know Mimi Turner on <a href="https://uk.linkedin.com/in/mimi-turner" target="_blank">LinkedIn</a></p> <p>Connect with <a href="https://www.linkedin.com/in/billy-hamilton-stent-6226a/" target="_blank">Billy Hamilton-Stent</a></p> <p>For more information visit the <a href="https://publicispro.com/" target="_blank">Publicis Pro Website</a></p>
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15 MIN
It’s the most wonderful time of the year (for adverts)
DEC 8, 2025
It’s the most wonderful time of the year (for adverts)
<p>From John Lewis to Coca-Cola, Christmas ads have become a cultural event—part entertainment, part national sport, and occasionally the trigger for a heated debate about the true meaning of festive storytelling.</p> <p>In this special holiday episode of UnTrended, Nicole Jones is joined by Jamie Fewery, Louise Brooks, and Billy Hamilton-Stent to unwrap the history, nostalgia, and creative madness behind Christmas advertising, including the ones that make us cry, the ones that make us cringe, and the ones that make us immediately donate £50 to charity.</p> <p>The team also sits down with Franki Goodwin, Chief Creative Officer at Saatchi &amp; Saatchi, to talk about taking the reins on the iconic John Lewis Christmas advert, the pressure that comes with it, and how you build a festive film that becomes not just a campaign but a cultural moment.</p> <p>Plus: stuffing discourse, office party confessions, Christmas jumper controversies, and the eternal question… will B2B brands ever make a truly great Christmas ad?</p> <p>Subscribe to The UnTrended Podcast wherever you get your podcasts and never miss an episode.</p> <p><b>Chapter Markers:</b></p> <p><b>(01:00) How Christmas Ads Became a Cultural Phenomenon</b></p> <p>A whistle-stop tour from Coca-Cola Santa to John Lewis’ “The Shadow” and the birth of the Christmas ad as an annual national event.</p> <p><b>(09:00) This Year’s Standout Christmas Ads</b></p> <p>Shelter’s hard-hitting realism. Tesco’s painfully relatable family vignettes. Morrisons’ behind-the-scenes take on working Christmas. What lands and what doesn’t?</p> <p><b>(13:30) The Shift in Christmas Storytelling</b></p> <p>Why brands are moving from sweeping universal emotion to more specific, lived-in stories and why that might be the smartest path forward.</p> <p><b>(19:00) Will B2B Ever Make a Christmas Ad?</b></p> <p>The team explores seasonality, budget realities, category constraints, and whether a B2B brand will eventually take the leap. (Spoiler: it’s “inevitable” according to Jamie.)</p> <p><b>(22:00) If We Could Make One: Our B2B Christmas Ad Pitches</b></p> <p>Twilio emotional storytelling. Aviation rom-coms. Santa supply chain logistics. Red-and-white Caterpillar diggers. Genuinely good ideas? You decide.</p> <p><b>(31:00) What We’re Looking Forward to This Christmas</b></p> <p>Family reunions, young kids’ excitement, Boxing Day bubble &amp; squeak, home cooking, and a rare chance to do absolutely nothing.</p> <p><b>(32:00) Making the John Lewis Christmas Ad</b></p> <p>Franki reveals how the team builds the brief, the early inspiration, and how music shaped this year’s story.</p> <p><b>(36:00) How the Process Really Works</b></p> <p>From open briefs to agency-wide idea generation and why everyone wants to work on the John Lewis Christmas ad.</p> <p><b>(44:00) Story First, Product Second</b></p> <p>Why John Lewis will always lead with emotion, not product, and how that shapes the creative process.</p> <p><b>Useful Links</b></p> <p>Get to know Franki Goodwin on <a href="https://uk.linkedin.com/in/franki-goodwin-a9314b13" target="_blank">LinkedIn</a></p> <p>Follow Nicole Jones on <a href="https://www.linkedin.com/in/nicole-jones-447b1547/" target="_blank">LinkedIn</a></p> <p>Touch base with Louise Brooks on <a href="https://www.linkedin.com/in/louise-brooks-aa788079/" target="_blank">LinkedIn</a></p> <p>Connect with <a href="https://www.linkedin.com/in/billy-hamilton-stent-6226a/" target="_blank">Billy Hamilton-Stent</a></p> <p>Learn more from <a href="https://www.linkedin.com/in/jamiefewery/" target="_blank">Jamie Fewery</a></p> <p>For more information visit the <a href="https://publicispro.com/" target="_blank">Publicis Pro Website</a></p>
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48 MIN
B2B's Love Affair with Sport's Sponsorship
NOV 20, 2025
B2B's Love Affair with Sport's Sponsorship
<p>From Formula 1 to football, B2B brands are spending big on sports sponsorships, but what’s the real return?</p> <p>Is it about audience reach, storytelling, or simply the glamour of the hospitality suite?</p> <p>In this episode of UnTrended, Nicole Jones is joined by Jamie Fewery and Billy Hamilton-Stent to explore B2B’s growing fascination with sports sponsorship and why so many brands are racing to the pitch, track, and beyond.</p> <p>Plus, Jamie sits down with Joel Seymour-Hyde, Head of Partnership Management at Formula 1, for an insider’s look at what makes a smart sponsorship work (and why sticking your logo on a car isn’t enough anymore).</p> <p>From the logistics of moving F1 around the world to the cultural resonance of Sharp’s 90s Man United kit, the team uncovers the strategy, storytelling, and spectacle behind today’s biggest brand plays.</p> <p>Subscribe to the UnTrended Podcast wherever you get your podcasts and never miss an episode.</p> <p><b>Chapter Markers:</b></p> <p><b>(01:10) Inside the World of Formula 1</b></p> <p>Jamie interviews Joel Seymour-Hyde, Head of Partnership Management at F1, about the evolution of sponsorships, global brand partnerships, and how B2B brands fit into the sport’s ecosystem.</p> <p><b>(09:00) The Hallmarks of a Great Partnership</b></p> <p>How successful B2B sponsors connect their business objectives with the right platform and why clarity of purpose is everything.</p> <p><b>(18:00) Passion vs. Pragmatism</b></p> <p>Joel reveals why being a fan of a sport can actually make sponsorship decisions worse and why objectivity wins every time.</p> <p><b>(21:00) Panel Chat: The Rise of the B2B Fanboy</b></p> <p>Nicole, Jamie, and Billy dig into why B2B brands are flooding into sports, from the power of pre-made audiences to the pull of data-driven fanbases.</p> <p><b>(28:00) The Value of Activation</b></p> <p>Why the best sports partnerships are now multi-channel, creative, and experiential, not just a logo on a shirt.</p> <p><b>(35:00) From Cigarettes to CRM</b></p> <p>How sports sponsorship has evolved from nostalgia to nuance and what modern brands can learn from iconic partnerships like Marlboro McLaren and IBM Wimbledon.</p> <p><b>(39:00) Cultural Resonance in Sport</b></p> <p>The team explores how great sponsorships transcend marketing and become part of cultural memory, from Sharp and Man United to Rolex and golf.</p> <p><b>Useful Links:</b></p> <p>Get to know Joel Seymour-Hyde on <a href="https://uk.linkedin.com/in/joelseymourhyde" target="_blank">LinkedIn</a></p> <p>Follow Nicole Jones on <a href="https://www.linkedin.com/in/nicole-jones-447b1547/" target="_blank">LinkedIn</a></p> <p>Connect with <a href="https://www.linkedin.com/in/billy-hamilton-stent-6226a/" target="_blank">Billy Hamilton-Stent</a></p> <p>Learn more from <a href="https://www.linkedin.com/in/jamiefewery/" target="_blank">Jamie Fewery</a></p> <p>For more information visit the <a href="https://publicispro.com/" target="_blank">Publicis Pro Website</a></p>
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42 MIN
Creators Without the Cringe: The Rise of B2B Creator-Led Content
NOV 5, 2025
Creators Without the Cringe: The Rise of B2B Creator-Led Content
<p>B2B marketing is having its creator moment. From relatable LinkedIn sketches to tongue-in-cheek takes on agency life, creator-led content is proving that humour, personality, and authenticity aren’t just for B2C.</p> <p>In this episode of UnTrended, host Nicole Jones sits down with Heather Barnett, the LinkedIn comedy creator and freelance copywriter who’s bringing “LOL”s to lead generation, to talk about the business of B2B humour. Heather shares how she got started, what makes content resonate, and how brands can collaborate with creators without losing their authenticity (or their nerve).</p> <p>Later, Nicole is joined by Billy Hamilton-Stent, Jamie Fewery, and Louise Brooks from Publicis Pro to unpack the creator-led content boom, from the Pope’s hot take on influencers to the risks and rewards of letting go of control.</p> <p>If you’ve ever wondered how to make B2B content less cringe and more human, this one’s for you.</p> <p>Subscribe to The UnTrended Podcast wherever you get your podcasts so you never miss an episode.</p> <p><b>Chapter Markers:</b></p> <p><b>(02:45) Falling Into Creation</b></p> <p>Nicole kicks off Season 2 with Heather Barnett, diving into the world of B2B humour and why creator-led content is taking off.</p> <p><b>(07:30) LinkedIn’s New Era of Humour</b></p> <p>How COVID reshaped LinkedIn into a social space and why laughter has become the new engagement metric.</p> <p><b>(12:00) Working with Brands</b></p> <p>What happens when a creator’s authentic voice meets a marketing brief and how to keep it funny without turning it into an ad.</p> <p><b>(18:45) Panel Chat: The Creator Capital C</b></p> <p>Nicole, Billy, Jamie and Louise discuss the history of influencer marketing, from gladiators to the Pope and what “trust” really means in 2025.</p> <p><b>(25:10) Creators Without the Cringe</b></p> <p>How to balance entertainment and professionalism and why letting go of control might be the smartest move.</p> <p><b>(34:20) Agency Challenges and Platform Fluency</b></p> <p>The team reflects on the tricky business of finding the right creators and the rise of “vibe-based briefing.”</p> <p><b>(39:00) Best in Class: Creator Campaigns</b></p> <p>From freight jokes to female coders, the team shares favourite examples of creative partnerships done right.</p> <p><b>Useful Links:</b></p> <p>Get to know Heather Barnett on <a href="https://uk.linkedin.com/in/heatherebarnett" target="_blank">LinkedIn</a></p> <p>Follow Nicole Jones on <a href="https://www.linkedin.com/in/nicole-jones-447b1547/" target="_blank">LinkedIn</a></p> <p>Connect with <a href="https://www.linkedin.com/in/billy-hamilton-stent-6226a/" target="_blank">Billy Hamilton-Stent</a></p> <p>Learn more from <a href="https://www.linkedin.com/in/jamiefewery/" target="_blank">Jamie Fewery</a></p> <p>Touch base with Louise Brooks on <a href="https://www.linkedin.com/in/louise-brooks-aa788079/" target="_blank">LinkedIn</a></p> <p>For more information visit the <a href="https://publicispro.com/" target="_blank">Publicis Pro Website</a></p>
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41 MIN