What really happens between a character sketch and a PEZ dispenser appearing on store shelves?
In this episode of Get Dispensed: The PEZ Podcast, Greg sits down with Christina Neubauer, Senior Product Manager at PEZ International in Austria, for a rare behind-the-scenes look at the creative and commercial world of PEZ.
From licensing negotiations and design approvals to collector demand and the brand-new PEZ Art Series, Christina shares what it's like working at the heart of one of the world's most iconic candy brands.
Discover:
🍬 How Christina's journey with PEZ began
🍬 The step-by-step process of turning an idea into a PEZ dispenser
🍬 Why licensing can sometimes prevent characters from being sold in certain countries
🍬 The challenges of working with major brands like Disney and Hello Kitty
🍬 Designs that never made it past the drawing board
🍬 What makes a dispenser become collectible or even legendary
🍬 The story behind the PEZ Art Series
🍬 Christina's dream PEZ dispenser if there were no licensing restrictions
Plus, Christina tackles the PEZ Lightning Bolt Rapid Fire Round, shares her personal favourite dispenser, and gives listeners a glimpse into what may lie ahead as PEZ approaches its 100th anniversary in 2027.
This is a fascinating conversation for collectors, candy fans, and anyone who has ever wondered how PEZ magic is made.
Question of the Week: 🎨
With the launch of the PEZ Art Series, which artist would you like to see represented as a PEZ dispenser?
Send your answers to
[email protected] or join the discussion in the Get Dispensed: The PEZ Podcast Facebook group.
Stay sweet, Pez Posse! 🍬