In this episode of Influencer Impact, Ryan sits down with Sarah Stein Lubrano to unpack her recent book, Don't Talk About Politics: Changing 21st Century Minds, and what the science actually says about persuasion. The conversation moves past the usual "change minds with facts" framing and into what actually works: identity, trust, and social context. They get into how that shows up in real communications work, especially for campaigns and organizations trying to reach fragmented audiences. Creators come into the picture as people already embedded in communities, showing up as authentic voices rather than institutional messengers. Sarah brings a deep, lived perspective, with a background in feminist and mutual aid organizing, teaching in prisons, and academic training with a PhD from the University of Oxford and a Master's from the University of Cambridge. Her work extends through the Sense and Solidarity Initiative and the Future Narratives Lab, and she's previously served as Head of Content at The School of Life. Follow her on Instagram, Substack, and Bluesky. https://bookshop.org/p/books/don-t-talk-about-politics-how-to-change-21st-century-minds-sarah-stein-lubrano/e74488cba3ff517f https://www.instagram.com/sarahsteinlubrano/ https://sarahsteinlubrano.substack.com/ https://bsky.app/profile/sarahsteinlubrano.bsky.social