<p>This week, Tom Shapland shares his journey from agriculture tech to founding Canonical, a tool that helps voice AI developers understand and improve conversations by mapping call stages.</p><p>Tom has deep experience in the voice world—we loved this conversation and we’re sure you will too!</p><p><strong>Links</strong></p><p>https://canonical.chathttps://x.com/Tom_Shaplandhttps://www.linkedin.com/in/tom-shapland-b4494212/</p><p></p><p><strong>Chapters</strong></p><p>0:00 - Intro</p><p>1:05 - Welcome and first AI moment</p><p>3:03 - Computer vision for thirsty plants</p><p>5:50 - Explaining AI to farmers</p><p>7:52 - Hardware is hard</p><p>8:31 - Non-VC shaped business struggles</p><p>16:51 - Starting a new company</p><p>19:41 - From metrics to conversation stages</p><p>22:42 - Voice AI evolution</p><p>26:40 - Balancing determinism and freedom</p><p>29:53 - Who uses Canonical and when</p><p>32:39 - Don't make your agent spell anything</p><p>35:52 - Zero to 80% is easy, production is hard</p><p>39:28 - Future of voice AI adoption</p><p>42:21 - Book recommendations and closing</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.smartspeakers.fm?utm_medium=podcast&utm_campaign=CTA_1">www.smartspeakers.fm</a>