In this episode of The Super Clinic Project, host Jennifer Gligoric sits down with Ulli Hildebrand, the founder of Pinpoint Solutions. Ulli is a seasoned expert in HR strategies and talent management, with experience spanning startups to multinational corporations. Together, they tackle one of the most pressing issues clinic owners face today: attracting, retaining, and managing top talent in a post-COVID workforce. Ulli shares actionable advice for clinic owners, including her "3 C’s of Candidate Selection," navigating change management, fostering employee growth, and addressing turnover with empathy and strategy.
Key Topics Covered:
<ul>
<li style="font-weight:400;">The 3 C’s of Candidate Selection: Ulli breaks down the essential pillars of hiring: Capabilities, Commitment, and Culture Fit.</li>
<li style="font-weight:400;">Interviewing Like a Pro: Tips for conducting meaningful interviews, including asking behavioral-based questions and avoiding common pitfalls.</li>
<li style="font-weight:400;">Navigating Change Management: How to communicate effectively and empathize with employees during periods of change.</li>
<li style="font-weight:400;">Addressing Turnover: The cost of inaction versus the cost of turnover, and how to identify when it’s time to make a change.</li>
<li style="font-weight:400;">Empowering Employees: Encouraging employees to take ownership of their career paths and creating opportunities for internal growth.</li>
<li style="font-weight:400;">Managing Employee Transitions: Ulli introduces a productive approach to managing underperforming employees, including the importance of asking, "Are you happy here?" to foster constructive conversations about potential transitions.</li>
<li style="font-weight:400;">Self-Assessment for CEOs: Ulli provides an insightful tool for clinic owners to evaluate their talent infrastructure and identify areas for improvement.</li>
</ul>
Free Resources:
<ol>
<li style="font-weight:400;">The 3 C’s of Candidate Selection: A tool to help clinic owners make better hiring decisions.</li>
<li style="font-weight:400;">Turnover Calculator: Tool to calculate the cost of turnover in your business.</li>
<li style="font-weight:400;">CEO Self-Assessment for Talent Infrastructure: A simple yet powerful tool to evaluate your clinic’s talent management system and identify areas for growth.</li>
</ol>
Access all three resources now on our Free Skool platform, along with other valuable tools and insights from Ulli.
Guest Information:
<ul>
<li style="font-weight:400;">Website: <a href='https://pin-pointtalent.com/'>Pinpoint Solutions</a></li>
</ul>
Episode Highlights:
<ol>
<li style="font-weight:400;">The Importance of Culture Fit: Ulli emphasizes the need for clinic owners to define their workplace culture and align it with their hiring process.</li>
<li style="font-weight:400;">The Role of Adaptability: Hiring adaptable employees can make navigating changes smoother and more successful.</li>
<li style="font-weight:400;">Proactive Turnover Management: Ulli explains the importance of addressing disengaged or misaligned employees before they negatively impact the team.</li>
<li style="font-weight:400;">Change Management with Empathy: Strategies for guiding employees through transitions, with clear communication and understanding.</li>
<li style="font-weight:400;">Managing Transitions Humanely: Ulli discusses creating transition plans for long-term employees who may no longer align with the clinic’s growth trajectory.</li>
<li style="font-weight:400;">Employee-Driven Career Growth: Encouraging employees to articulate their goals and collaborate on their career paths.</li>
<li style="font-weight:400;">Talent Infrastructure Assessment: How clinic owners can use a self-assessment tool to prioritize areas of improvement and align talent strategies with growth goals.</li>
</ol>
Quotes from the Episode:
<ul>
<li style="font-weight:400;">"Retention starts with selecting the right person to begin with." – Ulli Hildebrand</li>
<li style="font-weight:400;">"The cost of inaction is often greater than the cost of turnover." – Ulli Hildebrand</li>
<li style="font-weight:400;">"Employees have a role in shaping their own career path. It’s a partnership.” – Ulli Hildebrand</li>
<li style="font-weight:400;">"You want to do right by your people, but you also have to do right by your business." – Ulli Hildebrand</li>
</ul>
CTA (Call to Action):
<ul>
<li style="font-weight:400;">Download Ulli’s 3 C’s of Candidate Selection, the Turnover Calculator, and CEO Self-Assessment for Talent Infrastructure tools now on our Free Skool platform found at SuperClinicProject.com.</li>
<li style="font-weight:400;">Subscribe to The Super Clinic Project for more expert insights and strategies tailored to clinic owners.</li>
</ul>
Connect with Us:
<ul>
<li style="font-weight:400;">Email: podcast@superclinicproject.com</li>
</ul>

<description>&lt;p&gt;In this episode of The Super Clinic Project, host Jennifer Gligoric sits down with Ulli Hildebrand, the founder of Pinpoint Solutions. Ulli is a seasoned expert in HR strategies and talent management, with experience spanning startups to multinational corporations. Together, they tackle one of the most pressing issues clinic owners face today: attracting, retaining, and managing top talent in a post-COVID workforce. Ulli shares actionable advice for clinic owners, including her "3 C’s of Candidate Selection," navigating change management, fostering employee growth, and addressing turnover with empathy and strategy.&lt;/p&gt;
&lt;p&gt;Key Topics Covered:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;The 3 C’s of Candidate Selection: Ulli breaks down the essential pillars of hiring: Capabilities, Commitment, and Culture Fit.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Interviewing Like a Pro: Tips for conducting meaningful interviews, including asking behavioral-based questions and avoiding common pitfalls.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Navigating Change Management: How to communicate effectively and empathize with employees during periods of change.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Addressing Turnover: The cost of inaction versus the cost of turnover, and how to identify when it’s time to make a change.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Empowering Employees: Encouraging employees to take ownership of their career paths and creating opportunities for internal growth.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Managing Employee Transitions: Ulli introduces a productive approach to managing underperforming employees, including the importance of asking, "Are you happy here?" to foster constructive conversations about potential transitions.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Self-Assessment for CEOs: Ulli provides an insightful tool for clinic owners to evaluate their talent infrastructure and identify areas for improvement.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Free Resources:&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;The 3 C’s of Candidate Selection: A tool to help clinic owners make better hiring decisions.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Turnover Calculator: Tool to calculate the cost of turnover in your business.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;CEO Self-Assessment for Talent Infrastructure: A simple yet powerful tool to evaluate your clinic’s talent management system and identify areas for growth.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Access all three resources now on our Free Skool platform, along with other valuable tools and insights from Ulli.&lt;/p&gt;
&lt;p&gt;Guest Information:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Website: &lt;a href='https://pin-pointtalent.com/'&gt;Pinpoint Solutions&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Episode Highlights:&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;The Importance of Culture Fit: Ulli emphasizes the need for clinic owners to define their workplace culture and align it with their hiring process.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The Role of Adaptability: Hiring adaptable employees can make navigating changes smoother and more successful.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Proactive Turnover Management: Ulli explains the importance of addressing disengaged or misaligned employees before they negatively impact the team.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Change Management with Empathy: Strategies for guiding employees through transitions, with clear communication and understanding.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Managing Transitions Humanely: Ulli discusses creating transition plans for long-term employees who may no longer align with the clinic’s growth trajectory.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Employee-Driven Career Growth: Encouraging employees to articulate their goals and collaborate on their career paths.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Talent Infrastructure Assessment: How clinic owners can use a self-assessment tool to prioritize areas of improvement and align talent strategies with growth goals.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Quotes from the Episode:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;"Retention starts with selecting the right person to begin with." – Ulli Hildebrand&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;"The cost of inaction is often greater than the cost of turnover." – Ulli Hildebrand&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;"Employees have a role in shaping their own career path. It’s a partnership.” – Ulli Hildebrand&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;"You want to do right by your people, but you also have to do right by your business." – Ulli Hildebrand&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;CTA (Call to Action):&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Download Ulli’s 3 C’s of Candidate Selection, the Turnover Calculator, and CEO Self-Assessment for Talent Infrastructure tools now on our Free Skool platform found at SuperClinicProject.com.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Subscribe to The Super Clinic Project for more expert insights and strategies tailored to clinic owners.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Connect with Us:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Email: podcast@superclinicproject.com&lt;/li&gt;
&lt;/ul&gt;
</description>

Jennifer Gligoric sits down with Ulli Hildebrand, the founder of Pinpoint Solutions. Ulli is a seasoned expert in HR strategies and talent management and together, they tackle one of the most pressing issues clinic owners face today: attracting, retaining, and managing top talent in a post-COVID workforce.

110: Master Talent Challenges: 3 C’s for Hiring Success

In this episode of The Super Clinic Project Podcast, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist deliver an in-depth guide to hiring the right team members for your clinic. From crafting a professional hiring process to conducting meaningful interviews, they outline actionable strategies to attract and retain top talent. Learn how to avoid hiring pitfalls, use practical tools to assess candidates and create a structured onboarding experience that sets your team up for success.
What You’ll Learn in This Episode:
<ul>
<li style="font-weight:400;">How to use test tasks and role-specific assessments to filter candidates effectively.</li>
<li style="font-weight:400;">Why it’s essential to balance screening for skills with creating a positive candidate experience.</li>
<li style="font-weight:400;">Questions to ask during interviews to uncover candidates’ problem-solving abilities, growth mindset, and cultural fit.</li>
<li style="font-weight:400;">How to sell your clinic’s vision and culture to attract top-tier candidates.</li>
<li style="font-weight:400;">The importance of a structured in-person interview and onboarding process.</li>
</ul>
Key Takeaways:
<ol>
<li style="font-weight:400;">Test Tasks as a Filtering Tool:</li>
</ol><ul>
<li style="font-weight:400;">Assign simple, role-specific tasks to evaluate candidates’ ability to prioritize and perform under realistic conditions.</li>
<li style="font-weight:400;">Examples:<ul>
<li style="font-weight:400;">For admin roles: Organize data in a spreadsheet or set up a project in a management tool.</li>
<li style="font-weight:400;">For front desk or sales roles: Provide a script and conduct a role-play to assess how well they can follow instructions.</li>
</ul>
</li>

<li style="font-weight:400;">Keep tasks concise and focused to quickly gauge candidates’ thinking and work quality.</li>
</ul>
Create a Positive Candidate Experience:
<ul>
<li style="font-weight:400;">Remember, candidates are evaluating your clinic as much as you are evaluating them.</li>
<li style="font-weight:400;">Use the first Zoom interview to impress candidates with your vivid vision, culture, and professionalism.</li>
<li style="font-weight:400;">Avoid overloading candidates with unnecessary challenges or creating a negative experience that could deter top talent.</li>
</ul>
Insightful Interview Questions:
<ul>
<li style="font-weight:400;">“Describe a project or team environment where you had a specific goal to achieve. What was your role, and how did you overcome challenges to reach the outcome?”</li>
<li style="font-weight:400;">“What would your dream job look like, and how does this role align with your career goals?”</li>
<li style="font-weight:400;">“What excites you most about the role and our clinic? What unique strengths would you bring to the position?”</li>
<li style="font-weight:400;">“How would you approach solving [specific challenge your clinic is facing]?”</li>
</ul>
Final In-Person Interview:
<ul>
<li style="font-weight:400;">Make this interview thorough and engaging.</li>
<li style="font-weight:400;">Provide candidates with a physical copy of the RRRE document (Role, Results, Responsibilities, and Expectations) and walk them through the job’s daily tasks and goals.</li>
<li style="font-weight:400;">Showcase your clinic’s culture by including them in activities like a morning huddle or introducing them to your testimonial wall.</li>
<li style="font-weight:400;">Reiterate your clinic’s vision and explain how their role contributes to achieving it.</li>
</ul>
Balancing Professionalism and Culture:
<ul>
<li style="font-weight:400;">Avoid clichés like “we’re a family here,” which can signal dysfunction.</li>
<li style="font-weight:400;">Focus on creating a professional and structured environment where employees feel safe, valued, and motivated to grow.</li>
</ul>
Encourage Candidates to Picture Themselves in the Role:
<ul>
<li style="font-weight:400;">Share challenges your clinic is facing during the interview and ask how they would address them.</li>
<li style="font-weight:400;">Look for candidates who are excited to contribute solutions and can articulate how they’d make an impact.</li>
</ul>

Memorable Quotes:
<ul>
<li style="font-weight:400;">“Test tasks don’t need to be long or complicated; they’re a quick way to understand how candidates think and approach problems.” – Rory Morgan</li>
<li style="font-weight:400;">“Your hiring process should be as much about selling your clinic’s culture and vision as it is about screening candidates.” – Jennifer Gligoric</li>
<li style="font-weight:400;">“Avoid saying ‘we’re a family here.’ Employees want professionalism, structure, and clear expectations—not a second family.” – Jennifer Gligoric</li>
<li style="font-weight:400;">“A great candidate will already be picturing themselves in the role and thinking about how they can solve your clinic’s challenges.” – Jennifer Gligoric</li>
</ul>
Resources Mentioned:
<ul>
<li style="font-weight:400;">HR Tool: BambooHR for job postings, onboarding, and training automation.</li>
<li style="font-weight:400;">Hiring Strategy: Inbox tests to evaluate candidates’ prioritization and problem-solving skills.</li>
</ul>
Actionable Next Steps:
<ul>
<li style="font-weight:400;">Incorporate test tasks into your hiring process to filter candidates effectively.</li>
<li style="font-weight:400;">Prepare insightful interview questions that assess both skills and cultural fit.</li>
<li style="font-weight:400;">Create a structured in-person interview experience that highlights your clinic’s vision, culture, and goals.</li>
<li style="font-weight:400;">Share this episode with a fellow clinic owner to help them build their dream team!</li>
</ul>
Connect with Us:
<ul>
<li style="font-weight:400;">Website: <a href='https://superclinicproject.com/'>SuperClinicProject.com</a></li>
<li style="font-weight:400;">Email: podcast@superclinicproject.com</li>
</ul>
Don’t Forget to Subscribe!

<description>&lt;p&gt;In this episode of The Super Clinic Project Podcast, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist deliver an in-depth guide to hiring the right team members for your clinic. From crafting a professional hiring process to conducting meaningful interviews, they outline actionable strategies to attract and retain top talent. Learn how to avoid hiring pitfalls, use practical tools to assess candidates and create a structured onboarding experience that sets your team up for success.&lt;/p&gt;
&lt;p&gt;What You’ll Learn in This Episode:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;How to use test tasks and role-specific assessments to filter candidates effectively.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Why it’s essential to balance screening for skills with creating a positive candidate experience.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Questions to ask during interviews to uncover candidates’ problem-solving abilities, growth mindset, and cultural fit.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;How to sell your clinic’s vision and culture to attract top-tier candidates.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The importance of a structured in-person interview and onboarding process.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Key Takeaways:&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;Test Tasks as a Filtering Tool:&lt;/li&gt;
&lt;/ol&gt;&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Assign simple, role-specific tasks to evaluate candidates’ ability to prioritize and perform under realistic conditions.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Examples:&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;For admin roles: Organize data in a spreadsheet or set up a project in a management tool.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;For front desk or sales roles: Provide a script and conduct a role-play to assess how well they can follow instructions.&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;

&lt;li style="font-weight:400;"&gt;Keep tasks concise and focused to quickly gauge candidates’ thinking and work quality.&lt;/li&gt;
&lt;/ul&gt;
Create a Positive Candidate Experience:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Remember, candidates are evaluating your clinic as much as you are evaluating them.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Use the first Zoom interview to impress candidates with your vivid vision, culture, and professionalism.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Avoid overloading candidates with unnecessary challenges or creating a negative experience that could deter top talent.&lt;/li&gt;
&lt;/ul&gt;
Insightful Interview Questions:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;“Describe a project or team environment where you had a specific goal to achieve. What was your role, and how did you overcome challenges to reach the outcome?”&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“What would your dream job look like, and how does this role align with your career goals?”&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“What excites you most about the role and our clinic? What unique strengths would you bring to the position?”&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“How would you approach solving [specific challenge your clinic is facing]?”&lt;/li&gt;
&lt;/ul&gt;
Final In-Person Interview:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Make this interview thorough and engaging.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Provide candidates with a physical copy of the RRRE document (Role, Results, Responsibilities, and Expectations) and walk them through the job’s daily tasks and goals.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Showcase your clinic’s culture by including them in activities like a morning huddle or introducing them to your testimonial wall.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Reiterate your clinic’s vision and explain how their role contributes to achieving it.&lt;/li&gt;
&lt;/ul&gt;
Balancing Professionalism and Culture:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Avoid clichés like “we’re a family here,” which can signal dysfunction.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Focus on creating a professional and structured environment where employees feel safe, valued, and motivated to grow.&lt;/li&gt;
&lt;/ul&gt;
Encourage Candidates to Picture Themselves in the Role:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Share challenges your clinic is facing during the interview and ask how they would address them.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Look for candidates who are excited to contribute solutions and can articulate how they’d make an impact.&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Memorable Quotes:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;“Test tasks don’t need to be long or complicated; they’re a quick way to understand how candidates think and approach problems.” – Rory Morgan&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“Your hiring process should be as much about selling your clinic’s culture and vision as it is about screening candidates.” – Jennifer Gligoric&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“Avoid saying ‘we’re a family here.’ Employees want professionalism, structure, and clear expectations—not a second family.” – Jennifer Gligoric&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“A great candidate will already be picturing themselves in the role and thinking about how they can solve your clinic’s challenges.” – Jennifer Gligoric&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Resources Mentioned:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;HR Tool: BambooHR for job postings, onboarding, and training automation.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Hiring Strategy: Inbox tests to evaluate candidates’ prioritization and problem-solving skills.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Actionable Next Steps:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Incorporate test tasks into your hiring process to filter candidates effectively.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Prepare insightful interview questions that assess both skills and cultural fit.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Create a structured in-person interview experience that highlights your clinic’s vision, culture, and goals.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Share this episode with a fellow clinic owner to help them build their dream team!&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Connect with Us:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Website: &lt;a href='https://superclinicproject.com/'&gt;SuperClinicProject.com&lt;/a&gt;&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Email: podcast@superclinicproject.com&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Don’t Forget to Subscribe!
&lt;/p&gt;
</description>

From crafting a professional hiring process to conducting meaningful interviews, they outline actionable strategies to attract and retain top talent. Learn how to avoid hiring pitfalls, use practical tools to assess candidates and create a structured onboarding experience that sets your team up for success.

109: Your Guide to Headache-Free Hiring

EP 108: The 3 Biggest Challenges Clinic Owners Face
Welcome to Episode 108 of the Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracy Sundkvist tackle the three biggest challenges clinic owners face and provide actionable strategies to overcome them. From unreliable marketing to mastering sales and breaking through revenue ceilings, this episode is packed with insights to help you scale your clinic and achieve sustainable growth.
What You’ll Learn in This Episode:
<ul>
<li style="font-weight:400;">Why relying solely on marketing agencies leads to frustration and inconsistency.</li>
<li style="font-weight:400;">How to take ownership of your marketing strategy and build a system for success.</li>
<li style="font-weight:400;">The importance of sales as service and why every clinic owner needs to master communication.</li>
<li style="font-weight:400;">How to align your business with its growth stage to scale consistently.</li>
<li style="font-weight:400;">The mindset shifts required to overcome fear-based thinking and break through revenue barriers.</li>
</ul>
Key Takeaways:
Marketing Is Everything 
 

<ol>
<li style="font-weight:400;">Marketing isn’t just ads—it’s every interaction with your patients, from their first phone call to their ongoing care. Learn how to take control of your strategy and stop relying solely on agencies.</li>
</ol>
Sales as Service 
 

<ol>
<li style="font-weight:400;">Sales is not about being pushy; it’s about helping patients make decisions that lead to better health outcomes. Shift your mindset to view sales as an act of service and become a trusted advocate for your patients.</li>
</ol>
Adapting to a Changing Market 
 

<ol>
<li style="font-weight:400;">The post-COVID world has transformed how businesses connect with patients. Understanding modern marketing strategies and creating a systemized patient journey are essential for success.</li>
</ol>
Understanding Business Growth Stages 
 

<ol>
<li style="font-weight:400;">A business is like an organism with different life stages—each requiring unique priorities. Learn how to identify your clinic’s stage and focus on the right actions to move forward.</li>
<li style="font-weight:400;">The Four Growth Challenges</li>
</ol><ul>
<li style="font-weight:400;">Cash: Solve financial challenges to get your practice off the ground.</li>
<li style="font-weight:400;">Customers: Attract and convert patients who need your services.</li>
<li style="font-weight:400;">Capacity: Build the infrastructure to meet growing demand.</li>
<li style="font-weight:400;">Capabilities: Develop the skills and leadership needed to scale sustainably.</li>
</ul>

The Million-Dollar Ceiling 
 

<ol>
<li style="font-weight:400;">Breaking through the $1M annual revenue mark requires building a capable team, including a second leader to manage day-to-day operations and allow you to focus on vision, marketing, and growth.</li>
</ol>
Fear-Based Thinking Stops Growth 
 

<ol>
<li style="font-weight:400;">Growth requires hard decisions—letting go of staff, raising prices, and investing in systems. Learn how to overcome fear and embrace the discomfort of scaling to the next level.</li>
</ol>
Actionable Tips:
<ul>
<li style="font-weight:400;">Own Your Marketing Strategy: Stop outsourcing your growth entirely to agencies. Develop a strategy that reflects your values and goals.</li>
<li style="font-weight:400;">Master the Patient Journey: Create a consistent system for nurturing leads and guiding them to long-term health outcomes.</li>
<li style="font-weight:400;">Shift Your Mindset on Sales: View sales as a way to serve your patients better. Learn scripts and frameworks that build trust and communicate value effectively.</li>
<li style="font-weight:400;">Align with Your Growth Stage: Understand the unique needs of your clinic’s current stage and prioritize the right actions to move forward.</li>
<li style="font-weight:400;">Build a Leadership Team: Hire or train a manager to handle daily operations so you can focus on the bigger picture.</li>
</ul>
Memorable Quotes:
<ul>
<li style="font-weight:400;">“Marketing isn’t just ads—it’s your entire business.” – Rory Morgan</li>
<li style="font-weight:400;">“Sales isn’t pushy—it’s service. Helping patients make the right decision is the ultimate act of care.” – Jennifer Gligoric</li>
<li style="font-weight:400;">“Fear will always stop you from growing. You have to embrace discomfort to reach the next stage.” – Tracy Sundkvist</li>
<li style="font-weight:400;">“A business is like an organism—it needs different things at different stages to grow.” – Rory Morgan</li>
</ul>
Resources Mentioned in This Episode:
<ul>
<li style="font-weight:400;">The Launch Program: Tools and strategies to take control of your patient acquisition and marketing.</li>
<li style="font-weight:400;">Free Masterclass: Learn how to scale your clinic to 7 figures with proven frameworks.</li>
<li style="font-weight:400;">SKOOL - join us for free in SKOOL for all episode downloads </li>
</ul>
Connect with Us:
<ul>
<li style="font-weight:400;">Website: <a href='https://www.superclinicproject.com/'>Super Clinic Project</a></li>
<li style="font-weight:400;">Email: podcast@superclinicproject.com</li>
</ul>
Subscribe &amp; Review: 
 

If you enjoyed this episode, please leave a review and share it with other clinic owners who want to take control of their business. Visit our website to share the episode or leave us a voice note with your questions or comments—we’d love to feature you on the show!

<description>EP 108: The 3 Biggest Challenges Clinic Owners Face
&lt;p&gt;Welcome to Episode 108 of the Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracy Sundkvist tackle the three biggest challenges clinic owners face and provide actionable strategies to overcome them. From unreliable marketing to mastering sales and breaking through revenue ceilings, this episode is packed with insights to help you scale your clinic and achieve sustainable growth.&lt;/p&gt;
What You’ll Learn in This Episode:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Why relying solely on marketing agencies leads to frustration and inconsistency.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;How to take ownership of your marketing strategy and build a system for success.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The importance of sales as service and why every clinic owner needs to master communication.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;How to align your business with its growth stage to scale consistently.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The mindset shifts required to overcome fear-based thinking and break through revenue barriers.&lt;/li&gt;
&lt;/ul&gt;
Key Takeaways:
&lt;p&gt;Marketing Is Everything

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;Marketing isn’t just ads—it’s every interaction with your patients, from their first phone call to their ongoing care. Learn how to take control of your strategy and stop relying solely on agencies.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Sales as Service

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;Sales is not about being pushy; it’s about helping patients make decisions that lead to better health outcomes. Shift your mindset to view sales as an act of service and become a trusted advocate for your patients.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Adapting to a Changing Market

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;The post-COVID world has transformed how businesses connect with patients. Understanding modern marketing strategies and creating a systemized patient journey are essential for success.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Understanding Business Growth Stages

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;A business is like an organism with different life stages—each requiring unique priorities. Learn how to identify your clinic’s stage and focus on the right actions to move forward.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The Four Growth Challenges&lt;/li&gt;
&lt;/ol&gt;&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Cash: Solve financial challenges to get your practice off the ground.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Customers: Attract and convert patients who need your services.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Capacity: Build the infrastructure to meet growing demand.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Capabilities: Develop the skills and leadership needed to scale sustainably.&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;The Million-Dollar Ceiling

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;Breaking through the $1M annual revenue mark requires building a capable team, including a second leader to manage day-to-day operations and allow you to focus on vision, marketing, and growth.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Fear-Based Thinking Stops Growth

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;Growth requires hard decisions—letting go of staff, raising prices, and investing in systems. Learn how to overcome fear and embrace the discomfort of scaling to the next level.&lt;/li&gt;
&lt;/ol&gt;
Actionable Tips:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Own Your Marketing Strategy: Stop outsourcing your growth entirely to agencies. Develop a strategy that reflects your values and goals.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Master the Patient Journey: Create a consistent system for nurturing leads and guiding them to long-term health outcomes.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Shift Your Mindset on Sales: View sales as a way to serve your patients better. Learn scripts and frameworks that build trust and communicate value effectively.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Align with Your Growth Stage: Understand the unique needs of your clinic’s current stage and prioritize the right actions to move forward.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Build a Leadership Team: Hire or train a manager to handle daily operations so you can focus on the bigger picture.&lt;/li&gt;
&lt;/ul&gt;
Memorable Quotes:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;“Marketing isn’t just ads—it’s your entire business.” – Rory Morgan&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“Sales isn’t pushy—it’s service. Helping patients make the right decision is the ultimate act of care.” – Jennifer Gligoric&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“Fear will always stop you from growing. You have to embrace discomfort to reach the next stage.” – Tracy Sundkvist&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“A business is like an organism—it needs different things at different stages to grow.” – Rory Morgan&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Resources Mentioned in This Episode:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;The Launch Program: Tools and strategies to take control of your patient acquisition and marketing.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Free Masterclass: Learn how to scale your clinic to 7 figures with proven frameworks.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;SKOOL - join us for free in SKOOL for all episode downloads &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Connect with Us:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Website: &lt;a href='https://www.superclinicproject.com/'&gt;Super Clinic Project&lt;/a&gt;&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Email: podcast@superclinicproject.com&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Subscribe &amp;amp; Review:

&lt;/p&gt;
&lt;p&gt;If you enjoyed this episode, please leave a review and share it with other clinic owners who want to take control of their business. Visit our website to share the episode or leave us a voice note with your questions or comments—we’d love to feature you on the show!&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
</description>

Welcome to Episode 108 of the Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist tackle the three biggest challenges clinic owners face and provide actionable strategies to overcome them.

108:  The 3 Biggest Challenges Clinic Owners Face

EP 107-2: Unlocking True Purpose: Energy, Choices, and Authenticity with guest Bill Heinrich
In this episode of the Super Clinic Project Podcast, host Jennifer Gligoric and guest Bill Heinrich, founder of True Life Purpose, dive into the transformative journey of living authentically and energetically. Bill shares his profound insights into why many people feel stuck or unfulfilled in their lives and businesses, and how understanding your life lessons can be the key to unlocking your true potential. From the importance of energy to the power of making choices over decisions, Bill offers actionable wisdom for clinic owners and beyond.
Key Discussion Points:
<ol>
<li style="font-weight:400;">The Two Most Important Days of Your Life:</li>
</ol>
<ul>
<li style="font-weight:400;">The day you are born and the day you discover your purpose.</li>
<li style="font-weight:400;">Bill’s personal journey of leaving a seemingly perfect life to find fulfillment.</li>
</ul>
Living with Blindfolds and Life Lessons:
<ul>
<li style="font-weight:400;">How life lessons create blind spots and limit perceptions.</li>
<li style="font-weight:400;">Why people repeat patterns in relationships, finances, and more.</li>
</ul>
Energy as the Core of Authentic Living:
<ul>
<li style="font-weight:400;">Your body is a vessel for your energy; living energetically is key.</li>
<li style="font-weight:400;">The difference between fear (created by the ego) and love (true energy).</li>
</ul>
Connecting Authentically in Healthcare and Sales:
<ul>
<li style="font-weight:400;">Clinic owners can overcome financial objections by connecting with patients energetically and authentically.</li>
<li style="font-weight:400;">Real-world examples of how purpose-driven communication transforms patient relationships and business outcomes.</li>
</ul>
The Three Keys to Living Your Life Purpose:
<ul>
<li style="font-weight:400;">Make Choices, Not Decisions: Decisions create stress, while choices empower.</li>
<li style="font-weight:400;">Let Go of Defensiveness: Open-mindedness leads to awareness and growth.</li>
<li style="font-weight:400;">Focus on Energy: People remember how you made them feel, not what you said.</li>
</ul>
The Power of Communication and Assumptions:
<ul>
<li style="font-weight:400;">Bill shares a story of working with a doctor’s office in Phoenix, where defensiveness and a lack of communication created tension. By addressing the issue, the staff was able to transform their dynamics and foster a more positive environment.</li>
<li style="font-weight:400;">Defensiveness often stems from protecting one’s position, but it can block authentic connections. When you let go of defensiveness, you can lead with love and openness.</li>
<li style="font-weight:400;">Assume positive intent in communication. Bill highlights how even in coaching, misunderstandings can arise, but openness and clarity can resolve them.</li>
</ul>
Work and Personal Life Are Interconnected:
<ul>
<li style="font-weight:400;">Bill emphasizes that the lessons we encounter in work are the same as those in personal life. Challenges are opportunities to grow, heal, and live authentically.</li>
<li style="font-weight:400;">By addressing blind spots and embracing life’s lessons, we can elevate our vibration and thrive in all aspects of life.</li>
</ul>
Memorable Quotes:
<ul>
<li style="font-weight:400;">“Your body is just the case that carries your energy. It’s the energy that defines who you are.” – Bill Heinrich</li>
<li style="font-weight:400;">“Stop making decisions. Start making choices. Choices empower, decisions create stress.” – Bill Heinrich</li>
<li style="font-weight:400;">“Defensiveness is really at the root of all evil. When you’re defensive, you give away your power and choose the role of the victim.” – Bill Heinrich</li>
</ul>
Actionable Insights for Listeners:
<ul>
<li style="font-weight:400;">Reflect on your energy and how it influences your interactions with patients and team members.</li>
<li style="font-weight:400;">Practice active listening and empathize with others to create meaningful connections.</li>
<li style="font-weight:400;">Shift your focus from selling to serving with purpose and authenticity.</li>
<li style="font-weight:400;">Assume positive intent in communication and address misunderstandings openly.</li>
</ul>
Resources Mentioned:
<ul>
<li style="font-weight:400;">Learn more about Bill Heinrich and his work at <a href='https://truelifepurposenow.com/'>True Life Purpose Now</a>.</li>
<li style="font-weight:400;">Join the Super Clinic Project community on SKOOL for free resources and our free trial of our Master Mind Course to scale your clinic.</li>
</ul>
Connect with Us:
<ul>
<li style="font-weight:400;">Website: superclinicproject.com</li>
<li style="font-weight:400;">Email: podcast@superclinicproject.com</li>
</ul>
Call to Action: 
 

Ready to scale your clinic and live with purpose? Visit our website and join our Skool app to access exclusive training and join our community of thriving clinic owners!

<description>&lt;p&gt;EP 107-2: Unlocking True Purpose: Energy, Choices, and Authenticity with guest Bill Heinrich&lt;/p&gt;
&lt;p&gt;In this episode of the Super Clinic Project Podcast, host Jennifer Gligoric and guest Bill Heinrich, founder of True Life Purpose, dive into the transformative journey of living authentically and energetically. Bill shares his profound insights into why many people feel stuck or unfulfilled in their lives and businesses, and how understanding your life lessons can be the key to unlocking your true potential. From the importance of energy to the power of making choices over decisions, Bill offers actionable wisdom for clinic owners and beyond.&lt;/p&gt;
&lt;p&gt;Key Discussion Points:&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;The Two Most Important Days of Your Life:&lt;/li&gt;
&lt;/ol&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;The day you are born and the day you discover your purpose.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Bill’s personal journey of leaving a seemingly perfect life to find fulfillment.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Living with Blindfolds and Life Lessons:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;How life lessons create blind spots and limit perceptions.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Why people repeat patterns in relationships, finances, and more.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Energy as the Core of Authentic Living:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Your body is a vessel for your energy; living energetically is key.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The difference between fear (created by the ego) and love (true energy).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Connecting Authentically in Healthcare and Sales:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Clinic owners can overcome financial objections by connecting with patients energetically and authentically.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Real-world examples of how purpose-driven communication transforms patient relationships and business outcomes.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The Three Keys to Living Your Life Purpose:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Make Choices, Not Decisions: Decisions create stress, while choices empower.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Let Go of Defensiveness: Open-mindedness leads to awareness and growth.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Focus on Energy: People remember how you made them feel, not what you said.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The Power of Communication and Assumptions:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Bill shares a story of working with a doctor’s office in Phoenix, where defensiveness and a lack of communication created tension. By addressing the issue, the staff was able to transform their dynamics and foster a more positive environment.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Defensiveness often stems from protecting one’s position, but it can block authentic connections. When you let go of defensiveness, you can lead with love and openness.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Assume positive intent in communication. Bill highlights how even in coaching, misunderstandings can arise, but openness and clarity can resolve them.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Work and Personal Life Are Interconnected:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Bill emphasizes that the lessons we encounter in work are the same as those in personal life. Challenges are opportunities to grow, heal, and live authentically.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;By addressing blind spots and embracing life’s lessons, we can elevate our vibration and thrive in all aspects of life.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Memorable Quotes:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;“Your body is just the case that carries your energy. It’s the energy that defines who you are.” – Bill Heinrich&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“Stop making decisions. Start making choices. Choices empower, decisions create stress.” – Bill Heinrich&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“Defensiveness is really at the root of all evil. When you’re defensive, you give away your power and choose the role of the victim.” – Bill Heinrich&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Actionable Insights for Listeners:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Reflect on your energy and how it influences your interactions with patients and team members.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Practice active listening and empathize with others to create meaningful connections.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Shift your focus from selling to serving with purpose and authenticity.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Assume positive intent in communication and address misunderstandings openly.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Resources Mentioned:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Learn more about Bill Heinrich and his work at &lt;a href='https://truelifepurposenow.com/'&gt;True Life Purpose Now&lt;/a&gt;.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Join the Super Clinic Project community on SKOOL for free resources and our free trial of our Master Mind Course to scale your clinic.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Connect with Us:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Website: superclinicproject.com&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Email: podcast@superclinicproject.com&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Call to Action:

&lt;/p&gt;
&lt;p&gt;Ready to scale your clinic and live with purpose? Visit our website and join our Skool app to access exclusive training and join our community of thriving clinic owners!&lt;/p&gt;
</description>

In this episode of the Super Clinic Project Podcast, host Jennifer Gligoric and guest Bill Heinrich, founder of True Life Purpose, dive into the transformative journey of living authentically and energetically.

107-2: Unlocking True Purpose: Energy, Choices, and Authenticity with Guest Bill Heinrich

Welcome to Episode 107 of the Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist share actionable strategies to help clinic owners maximize productivity, reclaim their time, and lead their businesses to new heights. Learn how to leverage your 24 hours effectively, prioritize what matters most, and implement systems that drive growth.
What You’ll Learn in This Episode:
<ul>
<li style="font-weight:400;">Why time is your most valuable resource and how to treat it with the respect it deserves.</li>
<li style="font-weight:400;">The importance of mindfulness in daily tasks and how intentionality can transform your productivity.</li>
<li style="font-weight:400;">How to structure your calendar to reflect your goals and priorities, including thinking time and GSD (Get Sh*t Done) time.</li>
<li style="font-weight:400;">The key to balancing roles as a CEO, manager, and technician in your clinic.</li>
<li style="font-weight:400;">Why charging what you're worth is essential to scaling your business and stepping into the CEO role.</li>
</ul>
Key Takeaways:
Mindful Living and Intentionality 
 

<ol>
<li style="font-weight:400;">Even mundane tasks can become moments of clarity and mindfulness. Jennifer shares a personal story about finding peace in daily chores and how being present can shift your mindset.</li>
</ol>
The Power of Leverage 
 

<ol>
<li style="font-weight:400;">Everyone has the same 24 hours. The difference lies in how you leverage them. Successful clinic owners focus on high-impact activities like planning, problem-solving, and marketing.</li>
</ol>
Your Calendar Is Sacred 
 

<ol>
<li style="font-weight:400;">Treat your calendar as law. Block out time for family, thinking, GSD, patient hours, selling, and marketing. Honor these commitments to align your actions with your values and goals.</li>
</ol>
The CEO Mindset 
 

<ol>
<li style="font-weight:400;">Clinic owners must allocate time to work on their business rather than just in it. This includes building systems, creating marketing strategies, and driving the vision of the business.</li>
</ol>
Charge What You’re Worth 
 

<ol>
<li style="font-weight:400;">If you’re stuck in the technician role with no time for CEO activities, it’s time to raise your prices. Higher margins allow you to hire help, freeing you to focus on growth.</li>
</ol>
Actionable Tips:
<ul>
<li style="font-weight:400;">Block Thinking and GSD Time: Dedicate at least 10 hours per week to planning, problem-solving, and executing tasks that grow your business.</li>
<li style="font-weight:400;">Focus Blocks: Use tools like the Tomato Timer for 20-minute laser-focused sessions to maximize productivity.</li>
<li style="font-weight:400;">Plan Your Priorities First: Schedule family time, vacations, and moments to “just be” before filling your calendar with work tasks.</li>
<li style="font-weight:400;">Adopt the Framework: Split your time between CEO (strategy), manager (systems), and technician (fulfillment) roles for balanced growth.</li>
<li style="font-weight:400;">Evaluate and Adjust: Regularly review your calendar to ensure your time aligns with your goals and values.</li>
</ul>
Memorable Quotes:
<ul>
<li style="font-weight:400;">“Most people don’t lead their life; they accept it. Be intentional with your time and choices.” – Rory Morgan</li>
<li style="font-weight:400;">“If you don’t have time for CEO activities, your business doesn’t have a CEO.” – Rory Morgan</li>
<li style="font-weight:400;">“Highly disciplined people are perceived as more respectful because they honor their time and yours.” – Jennifer Gligoric</li>
</ul>
Resources Mentioned in This Episode:
<ul>
<li style="font-weight:400;">The E-Myth Revisited by Michael E. Gerber – A must-read for clinic owners to understand the balance between working on and in your business.</li>
<li style="font-weight:400;">Free Masterclass: Learn how to scale your clinic to 7 figures with proven patient acquisition systems and frameworks.</li>
</ul>
Connect with Us:
<ul>
<li style="font-weight:400;">Website: <a href='https://www.superclinicproject.com/'>Super Clinic Project</a></li>
<li style="font-weight:400;">Email: <a href='mailto:podcast@superclinicproject.com'>podcast@superclinicproject.com</a></li>
<li style="font-weight:400;">Subscribe &amp; Review:  If you enjoyed this episode, please leave a review and share it with other clinic owners who want to take control of their time and achieve their goals. We make it easy, just visit our website and go to the Episodes Page, you can even leave us voice notes for the hosts and if you want a question or your clip to be featured on the show just let us know!</li>
</ul>

<description>&lt;p&gt;Welcome to Episode 107 of the Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist share actionable strategies to help clinic owners maximize productivity, reclaim their time, and lead their businesses to new heights. Learn how to leverage your 24 hours effectively, prioritize what matters most, and implement systems that drive growth.&lt;/p&gt;
What You’ll Learn in This Episode:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Why time is your most valuable resource and how to treat it with the respect it deserves.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The importance of mindfulness in daily tasks and how intentionality can transform your productivity.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;How to structure your calendar to reflect your goals and priorities, including thinking time and GSD (Get Sh*t Done) time.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The key to balancing roles as a CEO, manager, and technician in your clinic.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Why charging what you're worth is essential to scaling your business and stepping into the CEO role.&lt;/li&gt;
&lt;/ul&gt;
Key Takeaways:
&lt;p&gt;Mindful Living and Intentionality

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;Even mundane tasks can become moments of clarity and mindfulness. Jennifer shares a personal story about finding peace in daily chores and how being present can shift your mindset.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The Power of Leverage

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;Everyone has the same 24 hours. The difference lies in how you leverage them. Successful clinic owners focus on high-impact activities like planning, problem-solving, and marketing.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Your Calendar Is Sacred

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;Treat your calendar as law. Block out time for family, thinking, GSD, patient hours, selling, and marketing. Honor these commitments to align your actions with your values and goals.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The CEO Mindset

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;Clinic owners must allocate time to work on their business rather than just in it. This includes building systems, creating marketing strategies, and driving the vision of the business.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Charge What You’re Worth

&lt;/p&gt;
&lt;ol&gt;
&lt;li style="font-weight:400;"&gt;If you’re stuck in the technician role with no time for CEO activities, it’s time to raise your prices. Higher margins allow you to hire help, freeing you to focus on growth.&lt;/li&gt;
&lt;/ol&gt;
Actionable Tips:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Block Thinking and GSD Time: Dedicate at least 10 hours per week to planning, problem-solving, and executing tasks that grow your business.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Focus Blocks: Use tools like the Tomato Timer for 20-minute laser-focused sessions to maximize productivity.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Plan Your Priorities First: Schedule family time, vacations, and moments to “just be” before filling your calendar with work tasks.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Adopt the Framework: Split your time between CEO (strategy), manager (systems), and technician (fulfillment) roles for balanced growth.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Evaluate and Adjust: Regularly review your calendar to ensure your time aligns with your goals and values.&lt;/li&gt;
&lt;/ul&gt;
Memorable Quotes:
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;“Most people don’t lead their life; they accept it. Be intentional with your time and choices.” – Rory Morgan&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“If you don’t have time for CEO activities, your business doesn’t have a CEO.” – Rory Morgan&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;“Highly disciplined people are perceived as more respectful because they honor their time and yours.” – Jennifer Gligoric&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Resources Mentioned in This Episode:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;The E-Myth Revisited by Michael E. Gerber – A must-read for clinic owners to understand the balance between working on and in your business.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Free Masterclass: Learn how to scale your clinic to 7 figures with proven patient acquisition systems and frameworks.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Connect with Us:&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Website: &lt;a href='https://www.superclinicproject.com/'&gt;Super Clinic Project&lt;/a&gt;&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Email: &lt;a href='mailto:podcast@superclinicproject.com'&gt;podcast@superclinicproject.com&lt;/a&gt;&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Subscribe &amp;amp; Review:  If you enjoyed this episode, please leave a review and share it with other clinic owners who want to take control of their time and achieve their goals. We make it easy, just visit our website and go to the Episodes Page, you can even leave us voice notes for the hosts and if you want a question or your clip to be featured on the show just let us know!&lt;/li&gt;
&lt;/ul&gt;
</description>

Welcome to Episode 107 of the Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist share actionable strategies to help clinic owners maximize productivity, reclaim their time, and lead their businesses to new heights.

107:  Maximize Your 24 Hours: Transform Your Clinic & Life

Welcome to the Super Clinic Podcast. Where we take regular clinic owners and turn them into cash-based multi-millionaire entrepreneurs.

Warning: if you are a doctor who listens to this podcast regularly, you will make millions of dollars.

Do not listen to this podcast unless you want to be a multi-millionaire who helps thousands of patients achieve their health goals, and adds more money than you can imagine to your bank account.

You’ve been warned!

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