<p>In this episode of U.S. Manufacturing Today, powered by Veryable, host Matt Horine discusses the intersection of AI and human interaction in the manufacturing industry with Nelson Bruton, president of Manufacturing Chats. Nelson highlights the potential drawbacks of highly advanced chatbots and the importance of human-centered selling in building business relationships. The conversation covers the evolving landscape of U.S. manufacturing, the role of live chat solutions in capturing sales opportunities, and the balance between utilizing AI and maintaining authentic human connections. The episode also delves into marketing strategies for small and mid-size manufacturers and the significance of keeping the human element in the next era of industrial growth.</p><p><br /></p><p><strong>Timestamps</strong></p><p>00:00 Introduction to U.S. Manufacturing Today</p><p>00:27 Guest Introduction: Nelson Bruton</p><p>00:54 The Limits of AI in Manufacturing</p><p>01:09 Nelson's Background and Digital Marketing Journey</p><p>02:20 The Chatbot Debate: Human vs. AI</p><p>03:29 Human-Centered Selling in Manufacturing</p><p>05:13 Challenges and Opportunities in AI Adoption</p><p>06:32 The Role of Automation in Manufacturing Sales</p><p>12:02 Reshoring and Reindustrialization Trends</p><p>19:25 Marketing Strategies for Manufacturers</p><p>25:04 The Future of AI and Human Interaction</p><p>27:16 Final Thoughts and Takeaways</p><p><br /></p><p><strong>Links</strong></p><p><a href="https://www.linkedin.com/in/nelson-bruton/" rel="ugc noopener noreferrer" target="_blank">Nelson on LinkedIn</a></p><p><a href="https://manufacturingchats.com/" rel="ugc noopener noreferrer" target="_blank">Manufacturing Chats</a></p><p><a href="https://www.veryableops.com/navigating-trump-2-0" rel="ugc noopener noreferrer" target="_blank">⁠Navigating Trump 2.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.veryableops.com" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Revitalizing US Manufacturing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://company.veryableops.com/create-profile" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign Up on the Veryable Platform ⁠⁠⁠⁠</a></p><p> </p><p></p>

U.S. Manufacturing Today

Veryable, Inc.

The Human Touch in Manufacturing AI: A Conversation with Nelson Bruton

NOV 11, 202529 MIN
U.S. Manufacturing Today

The Human Touch in Manufacturing AI: A Conversation with Nelson Bruton

NOV 11, 202529 MIN

Description

<p>In this episode of U.S. Manufacturing Today, powered by Veryable, host Matt Horine discusses the intersection of AI and human interaction in the manufacturing industry with Nelson Bruton, president of Manufacturing Chats. Nelson highlights the potential drawbacks of highly advanced chatbots and the importance of human-centered selling in building business relationships. The conversation covers the evolving landscape of U.S. manufacturing, the role of live chat solutions in capturing sales opportunities, and the balance between utilizing AI and maintaining authentic human connections. The episode also delves into marketing strategies for small and mid-size manufacturers and the significance of keeping the human element in the next era of industrial growth.</p><p><br /></p><p><strong>Timestamps</strong></p><p>00:00 Introduction to U.S. Manufacturing Today</p><p>00:27 Guest Introduction: Nelson Bruton</p><p>00:54 The Limits of AI in Manufacturing</p><p>01:09 Nelson's Background and Digital Marketing Journey</p><p>02:20 The Chatbot Debate: Human vs. AI</p><p>03:29 Human-Centered Selling in Manufacturing</p><p>05:13 Challenges and Opportunities in AI Adoption</p><p>06:32 The Role of Automation in Manufacturing Sales</p><p>12:02 Reshoring and Reindustrialization Trends</p><p>19:25 Marketing Strategies for Manufacturers</p><p>25:04 The Future of AI and Human Interaction</p><p>27:16 Final Thoughts and Takeaways</p><p><br /></p><p><strong>Links</strong></p><p><a href="https://www.linkedin.com/in/nelson-bruton/" rel="ugc noopener noreferrer" target="_blank">Nelson on LinkedIn</a></p><p><a href="https://manufacturingchats.com/" rel="ugc noopener noreferrer" target="_blank">Manufacturing Chats</a></p><p><a href="https://www.veryableops.com/navigating-trump-2-0" rel="ugc noopener noreferrer" target="_blank">⁠Navigating Trump 2.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.veryableops.com" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Revitalizing US Manufacturing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://company.veryableops.com/create-profile" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign Up on the Veryable Platform ⁠⁠⁠⁠</a></p><p> </p><p></p>