Nobody Builds Tools for Us: Michelle Masek on Why Comms Deserved Its Own AI Platform w/ Michelle Masek, Founder & CEO at Honeyjar
APR 29, 202656 MIN
Nobody Builds Tools for Us: Michelle Masek on Why Comms Deserved Its Own AI Platform w/ Michelle Masek, Founder & CEO at Honeyjar
APR 29, 202656 MIN
Description
<p>AI is coming for the mechanics of comms—media lists, briefing docs, visibility calendars—but it cannot replace strategy, judgment, or relationships. Michelle Masek, founder and CEO of Honeyjar, built an AI-powered operating system specifically for comms teams after watching the industry get ignored by tech for years. We cover how 60% of comms work is automatable mechanics, not the strategic value agencies actually get hired for; why the billable-hour agency model is already dead; what vibe coding unlocked for a comms pro turned founder; the looming junior-talent pipeline crisis as entry-level mechanics work disappears; and how EDU access and "robot wrangling" skills are the bridge for early-career pros. Listen on Apple Podcasts, Spotify, and YouTube.</p><p>Just enter the code UNDEREMBARGO at checkout to get your first month free ($0 today, then $250/month after that, with no obligation to continue after the free trial). The code expires May 25. As an Early Access partner, you’ll receive HoneyJar at a locked-in rate of $250 per user/month, guaranteed for a full year (even as pricing increases).</p>