<p>Joseph Gallo, Director of Communications at PayPal, breaks down how he makes regulated crypto and stable coin products understandable to everyday audiences, navigates multi-stakeholder approval grids that can stretch a single press release across months, and why relationship-driven earned media remains the most durable advantage in an AI-saturated landscape.</p><p>In this episode, we explore:</p><p>• Consumerizing stable coins by leading with fees, settlement speed, and access instead of blockchain jargon [09:53]</p><p>• The real approval workflow behind a global crypto announcement, from legal and government relations to IR and regional teams [14:38]</p><p>• Why GEO hype without volume, freshness, and format changes is overpromising on earned media's role [34:00]</p><p>Joseph Gallo is a nine-year PayPal communications veteran who has led comms across B2B, consumer credit, crypto, and ads, and hosts the podcast Comms Confidential.</p><p>Listen now to discover how to ship clearer messaging in regulated industries without compliance blowups, and why human relationships still outperform automation in media work.</p>