The Pilates Princess trend had its moment… but let’s be honest, it’s TIRED and BORING now.

Today we’re diving into how a cute little wellness aesthetic turned into a hyper-curated, repetitive lifestyle persona that prioritizes vibes over actual well-being. From the “clean girl” influence to thinness culture, class privilege, influencer copy-paste routines, and algorithm burnout… we’re breaking down why this trend fell off and what real wellness should actually look like.

If you’ve been feeling pressure to live a Pinterest-perfect life, or if the 5 AM Pilates/matcha/glossy bun content is starting to feel a little suffocating, this one’s for you.

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