The Growth Signal
The Growth Signal

The Growth Signal

Alyssa Nolte & Amber Moore

Overview
Episodes

Details

Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships.

Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth.

No slides.

No buzzwords.

Just smart people wrestling with how to build trust, drive impact, and stay one step ahead.

Whether you're trying to scale post-sale strategy, drive proactive engagement, or rethink what customer success really means - this podcast will help you lead the way.

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Connect with Alyssa: https://www.linkedin.com/in/alyssanolte/

Follow the Podcast on LinkedIn: https://www.linkedin.com/company/the-growth-signal/

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Tools I Use (May Contain Affiliate Links)

Recent Episodes

The Myth of Autonomous AI and the Cost to Humans with Chris Hood
DEC 10, 2025
The Myth of Autonomous AI and the Cost to Humans with Chris Hood
<p><strong>Autonomous AI? Not even close.</strong> </p><p>Chris Hood joins Alyssa Nolte to break down why “agentic AI” is more hype than truth and what it really means for teams trying to serve real customers. If you care about rethinking the future of customer relationships, this conversation hits hard and clears the fog.</p><p>Alyssa and Chris talk about the big claims companies make, why true autonomy isn’t here, and how sloppy AI use can actually push customers away. This is a sharp, practical look at what AI can do right now... and what it absolutely cannot.</p><p><strong>Why listen:</strong> You’ll walk away clearer, smarter, and far less likely to fall for the next shiny promise about “fully autonomous” systems. Chris pushes back on the hype. Alyssa brings real-world customer insight. Together they show what leaders are missing.</p><p><strong>3 key takeaways:</strong> </p><ul><li>Most “autonomous” AI is just automation with better marketing.</li><li>Companies risk real harm when they force AI on customers without choice. </li><li>Customer centricity is a mindset, not a buzzword, and most teams don’t truly have it.</li></ul><p><strong>Mentioned:</strong> </p><ul><li>Gary Marra </li><li>Discover Card’s “talk to a human” positioning </li><li>Taco Bell and Chick-fil-A checkout experiences </li><li>Chris Hood’s site: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.chrishood.com">chrishood.com</a></li></ul>
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27 MIN
Leaders Who Evolve Win the Future with Melih Oztalay
DEC 9, 2025
Leaders Who Evolve Win the Future with Melih Oztalay
<p><strong>Alyssa Nolte and Melih Oztalay rethink what it takes to lead in a world that never slows down.</strong></p><p>Change moves fast. Most teams can’t keep up. Alyssa Nolte and Melih Oztalay break down why the speed of innovation is overwhelming even early adopters, and what leaders can do to stay grounded while everything shifts around them. If you’re trying to make smart choices about new tech, AI, or customer needs without burning out, this conversation will help you rethink your approach.</p><p>Why listen: Melih shares a clear way to decide which changes matter, which you can ignore, and how to avoid fear-based leadership that slows companies down. Alyssa brings it back to real customer relationships and the choices teams make every day.</p><p><strong>Key takeaways:</strong></p><ol><li>The rate of change is past human capacity, so leaders need a simple way to evaluate new ideas.</li><li>Fear-based leadership slows companies down and hurts customer trust.</li><li>AI is a tool for smarter decisions, not a shortcut. You still need the right foundation.</li></ol><p><strong>People and resources mentioned:</strong> </p><ul><li>Jeffrey Moore’s “Crossing the Chasm” </li><li>Neil Patel </li><li>Google Hummingbird algorithm </li><li>AI agents and generative AI tools</li></ul>
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26 MIN
Crafting Authentic Presence in a Digital-First World with Russell Van Brocklen
DEC 5, 2025
Crafting Authentic Presence in a Digital-First World with Russell Van Brocklen
<p>Learn how to show up as a real human behind the screen and build trust in a world where so much connection happens through Zoom. Alyssa Nolte and Russell Van Brocklen rethink what it means to make people feel seen, even when you’re miles apart.</p><p>Alyssa and Russell break down why most digital communication falls flat and what actually creates connection. Russell shares the method he uses to help people show up with clarity, confidence, and a sense of self that cuts through the noise. If you work with customers, sell, or lead online, this will rewire how you think about presence.</p><p><strong>Why you should listen: </strong>this conversation shows how simple tweaks can help you connect in a more human way, deepen relationships, and make your message stick.</p><p><strong>Key takeaways</strong></p><p>» Universal themes make connection easier and more authentic</p><p>» Real preparation builds trust and sets you apart from everyone else</p><p>» Confidence grows when you know the feeling you want your customer to have</p><p><strong>Resources mentioned</strong></p><p>Peter Zeihan</p><p>Overcoming Dyslexia by Dr. Sally Shaywitz</p><p>Bloom Energy Drink (crisp apple)</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="http://dyslexiaclasses.com">dyslexiaclasses.com</a></p>
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23 MIN
Field Notes: Me-X (When Your CX Is Really About You)
DEC 4, 2025
Field Notes: Me-X (When Your CX Is Really About You)
<p>Your customer experience isn't about your customer. It's about you. </p><p>Demo videos behind form fills. Sales stages built for your forecast calls. Onboarding is designed for your analytics. Renewals focused on <strong>proving your value</strong> instead of delivering theirs.</p><p>In this mini field notes episode, I break down how the entire organization is guilty of "Me-X"...customer experience that's really just self-serving strategy in disguise. From marketing's gated content to sales processes to CS renewals, we're designing for internal metrics while missing what customers actually need to choose us.</p><p>Your customer chose you. Did you deserve it?</p><p><strong>Subscribe to my Substack for more:</strong> <a target="_blank" rel="noopener noreferrer nofollow" href="http://alyssanolte.substack.com">alyssanolte.substack.com</a></p>
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5 MIN
The Secret Power of Tangible Experiences in a Digital World with Mark Stern
DEC 4, 2025
The Secret Power of Tangible Experiences in a Digital World with Mark Stern
<p><strong>The digital world is loud. Your customers are drowning in content.</strong> <strong>Alyssa Nolte and Mark Stern break down why physical experiences cut through the noise.</strong></p><p>Mark argues that digital distrust is growing fast. People question what they see online, and most brands look the same. His take is simple but bold… the most underrated way to stand out is to add something real and tactile back into your customer journey. Touch, sight, sound… real-world signals that your brand is worth their trust.</p><p>This conversation is all about rethinking how we build customer relationships. If you’ve felt the squeeze of sameness in your market, you’ll walk away with practical ways to use physical moments to create clarity, momentum, and loyalty.</p><p><strong>Why listen</strong> Alyssa Nolte and Mark Stern show how physical products help customers stay engaged, take action, and feel connected. They also explain how small, smart touches can fix the biggest gaps in onboarding, retention, and customer trust.</p><p><strong>3 key takeaways</strong> </p><p>» Digital distrust is rising fast. Real objects build real trust. </p><p>» Physical tools remove friction and help customers get results sooner. </p><p>» You don’t need swag… you need a journey that feels human and easy to follow.</p><p><strong>People and resources mentioned</strong> </p><p>Dan Martel </p><p>Joey Coleman </p><p>Marisa Ro </p><p>P90X / Beachbody </p><p><a target="_blank" rel="noopener noreferrer nofollow" href="http://57hats.com">57hats.com</a> </p><p><a target="_blank" rel="noopener noreferrer nofollow" href="http://customboxagency.com">customboxagency.com</a></p>
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31 MIN