<p>B2B marketers are facing a defining challenge: how do you use AI to position yourself as a winner, without losing what makes marketing human?<br></p><p>In this episode of B2B Marketing Futures, a panel of senior marketing leaders comes together to explore what truly separates marketers who win with AI from those who fall behind. <br></p><p>From automating signal detection and operational work to preserving empathy, brand voice, and meaningful customer conversations, this episode offers a grounded, practical look at how AI is reshaping day-to-day marketing and where over-automation can quietly do more harm than good.</p><p></p><p>Participants:<br></p><p>• Kirsten van Rooyen, Director of Marketing Strategy, Superside</p><p>• Steph Wardle, Former EMEA Field Marketing Manager, Hitachi Vantara</p><p>• Koby Amedume, Former Global VP of Marketing, TeamViewer</p><p>• Herman Komashko, Director Marketing Technology &amp; Digital Innovation, SafeGuard</p><p>• Sandra Anderstedt, VP, Head of Marketing &amp; Comms, Sandvik</p>