<p>B2B marketers are facing a defining challenge: how do you build winning go-to-market strategies in the AI era, without losing the storytelling, trust, and human connection that truly differentiate brands?<br></p><p>In this episode of B2B Marketing Futures, a panel of senior marketing leaders comes together to explore how AI is changing day-to-day marketing, what it means for the balance between brand and performance, and how marketers can stay relevant as technology takes over more execution.<br></p><p>From redefining the tension between demand creation and demand capture, to understanding where hyper-personalisation helps versus where it risks creating sameness, this episode offers a grounded look at how AI is reshaping B2B marketing, and why brand, empathy, and credibility still matter more than ever.<br></p><p>Participants:</p><p>• Sydney Sloan, CMO, G2</p><p>• Paul Taylor, CMO, SS&amp;C Blue Prism</p><p>• Penry Price, Managing Partner, Charcoal Advisors; Former VP, LinkedIn Marketing Solutions</p><p></p>