<p>In an AI-first world where targeting, sequencing, campaign optimisation, and even content creation can increasingly be automated, many marketing leaders are beginning to ask a fundamental question: what actually remains distinctive about marketing?<br /></p><p>In this episode of B2B Marketing Futures, senior marketing and go-to-market leaders come together for a roundtable conversation on whether brand may ultimately become the last durable advantage in the AI era.<br /></p><p>From the future of digital marketing strategy and the role of creativity in an age of AI-generated content, to the power and limits of hyper-personalisation and the need to rethink modern go-to-market models, the panel explores how marketing teams can remain strategic as automation accelerates.<br /></p><p>Participants:<br /></p><p>• Anne Dorthe Gyldenkærne, Chief Marketing Officer, Configit</p><p>• Alex Olley, Co-Founder &amp; Chief Revenue Officer, Reachdesk</p><p>• Johannes Hoech, Chief Marketing Officer, Sift</p><p>• Shannon Belew, Global GTM Strategist and Co-founder of IntoTexas (an AI-focused consortium)</p><p></p>